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What’s a Social Media Audit?

Our Mission and Expertise

“We are dedicated to delivering precisely targeted, relevant followers and customers for your business. Leveraging advanced psychographic analysis, our approach sets us apart from traditional social media management by enabling highly focused and impactful follower outreach.”

A professional social media audit delivers critical insights, guiding strategic decisions, improving engagement, and boosting overall business performance. 

Our team of specialists, drawn from fields such as AI, data analytics, and digital marketing, will analyse publicly accessible data from your social media channels using our proprietary “Social Success Blueprint.”

Below is a detailed overview of the value this audit service will provide

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  • Social Media Performance Overview: We will conduct a thorough review of publicly available metrics, including follower growth, posting frequency, engagement rates (likes, comments, shares), and platform visibility. This analysis will identify your most effective platforms, guiding you to allocate resources strategically.
  • In-depth Audience Insights: Using sophisticated psychographic analysis alongside standard demographic information, our audit will reveal deeper insights into your audience’s interests, online behaviours, and content preferences. These insights empower you to create more meaningful and engaging content.
  • Content Evaluation: Identifying High-Converting Formats: With our strong background in e-commerce marketing, we will evaluate your content to pinpoint the specific post types and formats that effectively convert followers into customers. Our audit addresses a key pain point: enhancing your content strategy to improve conversion rates.
  • Platform Suitability Assessment: Our team will determine which social media channels are best suited to your audience and business goals. We will ensure that you invest your marketing efforts in platforms offering maximum business returns.
  • Competitor Benchmarking: Utilizing our proprietary analytical techniques, we will benchmark your social media presence against key competitors, highlighting their strengths, weaknesses, and successful strategies. These insights will enable you to adopt proven tactics while differentiating your brand effectively.​
  • Best Practices and Strategy Gap Analysis: We will identify industry best practices and analyse any gaps in your current social media approach. Our detailed recommendations will ensure your strategy aligns closely with industry standards and leverages opportunities for competitive advantage.
  • Recommendations for Enhanced Engagement: Drawing on psychographic insights, we will provide actionable advice, including optimal posting schedules, content types (videos, infographics, interactive formats), and strategies designed specifically to enhance audience interaction.
  • Brand Consistency Audit: Our team will assess your brand’s consistency across all social media platforms, including visual elements, messaging, tone, and style. Ensuring consistent branding will increase audience trust and strengthen your overall market presence.
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  • Social Listening and Sentiment Analysis:We will employ industry-leading tools combined with our proprietary analysis techniques to monitor and analyze public sentiment around your brand. This information will help you proactively manage your brand’s reputation and capitalize on emerging market opportunities.
  • Influencer and Partnership Identification: Our audit will identify influencers and partnership opportunities that align with your brand’s values and objectives, enabling strategic collaborations that expand your reach and enhance credibility within your target market.

    Our audit will identify influencers and partnership opportunities that align with your brand’s values and objectives, enabling strategic collaborations that expand your reach and enhance credibility within your target market.

  • Strategic Recommendations Roadmap: Our “Social Success Blueprint” includes a structured roadmap detailing immediate, short-term, and long-term recommendations. These clear, actionable steps will systematically elevate your social media performance.
  • Optimized Content Scheduling and Planning: By analysing publicly accessible engagement patterns, we will recommend optimal content scheduling. Strategic content timing will maximize visibility and drive higher engagement rates among your audience.
  • Risk Management Advisory:We will identify potential risks associated with your online presence and provide practical strategies to mitigate these risks, thereby safeguarding your brand’s reputation and trustworthiness.
  • Enhanced Customer Interaction Strategies: We will evaluate publicly visible customer interactions and provide recommendations to enhance responsiveness and engagement. This focus on customer interaction will foster greater satisfaction and long-term loyalty.
  • Customized Measurement and Reporting Framework: We will define clear and actionable Key Performance Indicators (KPIs) and provide a customized reporting framework to measure and track ongoing social media performance. Structured reporting will allow for agile, data-driven adjustments.
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Case Study: Driving Social Media Success

Recently, our team conducted an audit for an e-commerce client. Utilizing our “Social Success Blueprint,” we uncovered significant gaps in their content and engagement strategies, particularly around product storytelling and targeted messaging. Following our tailored recommendations, the client achieved a 35% increase in follower-to-customer conversions within just three months, clearly demonstrating the effectiveness of our strategic insights.

Unique Audit Deliverables

Our audit results are delivered through a professionally designed, customized PDF report. Additionally, we provide a complimentary consultation call to discuss the findings in detail and outline actionable next steps.

By leveraging our expertise in AI, data analytics, and targeted marketing strategies, this audit service equips you with robust insights based exclusively on publicly accessible information. We are committed to empowering your business to make strategic decisions that optimize your social media presence and achieve tangible business outcomes.

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Need More Information?

Hi. I’m Marcie Terman, one of the Creativeguru founders. Do you want to find out more about what Creativeguru can do for your business?
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Let’s schedule a brief chat and we’ll talk about your goals and how we can help.

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