Pioneering Consultancy in the Construction Sector: Social positioning to keep pace with Innovation
A UK consultancy revolutionized the construction sector by launching a portal that consolidated multiple certifications and assessments for property developers and managers within a single company. This offered a streamlined, cost-effective alternative to the industry’s standard fragmented and inefficient processes.
Leveraging Creativeguru.ai, the consultancy efficiently targeted their audience through multi-channel communication, focusing on commercial property managers, domestic property owners, and developers. They initiated a pilot project with developers, recognizing the potential for rapid growth by filling a market gap for a ‘one-stop’ certification service.
Creativeguru.ai enabled the consultancy to execute a targeted engagement strategy on LinkedIn and X (formerly Twitter), identifying and following the people following competitors’ pages to build a dedicated community of property developers. Roughly a third of people followed will follow you back exposing those individuals to the business’s tweets. The tweets link to the full topical article posted on a sponsored news portal introducing a range of options to continue to receive information including an email newsletter and podcast. This method of attracting appropriate audience and building their confidence through repeated visits resulted in significantly lowered customer acquisition costs and strengthened the consultancy’s market presence.
With Creativeguru.ai’s support, the consultancy expanded their service to include more demographic targets – independent home owners requiring assessments and commercial property managers. This helped them achieve significant customer base growth at a fraction of their previous marketing costs.
Eco-Fashion Brand Triumphs by Amplifying their message in Industry Geared to Favour Established Players
A boutique fashion label has redefined its market stance by targeting eco-conscious consumers through a meticulously designed social media strategy, courtesy of Creativeguru.ai. Challenging the fast fashion industry, the brand positioned itself as a purveyor of sustainable fashion, utilizing Facebook groups and X as a key part of their strategy to form a strong connection with their audience. By raising questions in special interest Facebook groups the Creativeguru robot drew attention to its own ecology minded fashion Facebook group where it grew a considerable following. Creativeguru consistently added articles about climate change, fair labour practices and sustainable materials which were supplemented with promotions around new product launches and questions posed to an engaged audience eager for an opportunity to join in a conversation about changing the world. Creativeguru.ai helped the brand cultivate a dedicated following. During the initial consultation phase the robot scanned their product line and company information. Then it sought opportunities in the daily news cycle to develop content based on topical information that wove the brand’s messaging and product line into the conversation. These tactics coupled with integrating direct payment for their clothing line through Facebook streamlined the purchase process causing sales to go through the roof. This elevation of the brand’s social media presence established it as a frontrunner in sustainable fashion, demonstrating the power of targeted, value-driven content marketing.
Charity’s Digital Community Hub Success
A South Yorkshire charity, dedicated to youth services, revolutionized its engagement with local businesses and the wider community through a strategic digital campaign developed with Creativeguru.ai. Faced with challenges around garnering support from a business community sceptical of the merits of attracting youth to the city centre, the charity was able to change attitudes by using Creativeguru.ai to create an AI-driven digital community hub. While Creativeguru crafted articles from topical information of interest to local business leaders, the charity was able to add their own content and amplify their messaging about hosted events. This fostered more trust and created a genuine connection with the community. Through X and Facebook the charity connected with local businesses. Through LinkedIn they were able to connect with the investors necessary to finance their efforts in community improvement.
The successful campaign led to increased community support, donations, and sponsorships. This showcases the immense potential of Creativeguru’s approach which allowed the staff at the charity to focus on areas where they could do the most good. Creativeguru’s content creation genuinely enhanced community ties and support systems. This case study exemplifies how digital strategies can transform charitable organizations’ outreach and impact, fostering stronger community bonds and support.
Creativeguru.ai delivers an integrated approach to capture the attention of any targeted market. It creates unique topical content drawn from the daily news cycle to connect with the needs and wants of a market delivering daily value. It becomes a habit, part of a visitor’s day through the news portal, through email, the podcast, X, LinkedIn and Facebook. All included for a fixed monthly cost, it can become an integral part of a lead generation strategy. Contact us today to have a free meeting to discuss your goals and how Creativeguru can help you achieve them.
