Right, so yesterday I had a cracking chat with Peter about levelling up our Facebook game – not just posting memes and hoping for the best, but really digging into interactive experiences and AR. We were brainstorming innovative ideas for using Facebook to snag new business, and the conversation kept circling back to engagement. You’ve got to grab their attention, understand what makes them tick, and then engage in a way that feels authentic. Peter’s perspective was particularly insightful, and I wanted to share the gist of it.
We kicked off by chewing over the impact of personalisation within Facebook quizzes and polls. Think about it: a generic ‘What kind of coffee are you?’ quiz is okay, but a quiz that adapts based on your initial answers? Now that’s interesting. Peter made a solid point about dynamically adjusting questions. He suggested, ‘Imagine a skincare quiz. If someone says they have oily skin in the first question, you follow up with questions about specific oily-skin concerns, not dry skin issues.’ This creates a far more tailored and engaging experience, showing users you actually care about them, not just their clicks.
So, how do you dynamically adjust these things? The key is choosing the right platform. There are numerous quiz builders online, many offering conditional logic. Essentially, you define rules: ‘If answer to question 1 is A, then go to question 2A; if answer is B, go to question 2B.’ It sounds complicated, but most platforms make it relatively user-friendly with drag-and-drop interfaces.
Then we moved onto results. Personalisation isn’t just about the questions; it’s about delivering truly relevant recommendations. Peter raised the example of a clothing retailer. ‘Instead of just saying ‘You’re a Bohemian Style Icon!’, link the quiz results directly to product pages featuring bohemian-style clothing. Make it easy for them to act on the recommendation.’ This is crucial for driving conversions and seeing a real return on investment (ROI).
We were spitballing ideas for personalization tactics all over the show. Here are a few that stood out:
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Lead Generation Quizzes: Offering a discount code or free trial upon completion of the quiz, incentivising sign-ups and building your email list.
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Product Recommendation Quizzes: Guiding users to the perfect product based on their needs and preferences, increasing sales and reducing returns.
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Brand Personality Quizzes: Creating a fun and engaging way to define your brand’s personality and connect with like-minded individuals.
But the conversation really took off when we started discussing Augmented Reality (AR) filters. Peter was buzzing about the potential for branded AR filters to completely transform user engagement. ‘Think about a cosmetics brand allowing users to virtually ‘try on’ different lipstick shades, or an eyewear company letting them see how they look in various frames.’
The beauty of AR filters is that they’re inherently shareable. If someone enjoys using your filter, they’re likely to share it with their friends, significantly expanding your reach and brand awareness. We figured if the filter is engaging it’ll encourage interaction, brand awareness and sharing; all vital for growing any business. Developing a successful AR filter requires a bit more technical know-how or partnering with a developer. Facebook’s Spark AR Studio is a great place to start learning, but it has a learning curve. However, the potential payoff is huge.
Beyond cosmetics and eyewear, we considered loads of other possibilities:
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Furniture retailers: Allow users to visualise how a piece of furniture would look in their own living room.
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Food brands: Create filters that add fun effects to photos of their products or simulate trying a new flavour.
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Travel agencies: Let users ‘visit’ a destination virtually through an immersive AR experience.
The key to success with both quizzes and AR filters is understanding your target audience. What are their interests? What problems are they trying to solve? Tailor your content to resonate with them and provide genuine value. Don’t just create something flashy; create something that is useful, entertaining, or informative. Think about what motivates your user and make the entire experience fun. Ensure that it is seamless and intuitive – nobody likes a clunky experience.
So, to recap, the discussion with Peter really highlighted the importance of engaging your audience through clever interactions. Using personalized quizzes and polls, ensuring they’re relevant and directly lead back to your product or service will drastically improve engagement and help customers find their perfect product. AR filters take that engagement to the next level, creating memorable and shareable experiences that boost brand awareness. Both are powerful tools, and with a bit of creativity and a focus on user needs, you can use them to drive significant ROI and ultimately grow your business. It’s about more than just being present; it’s about creating experiences that resonate, connect, and convert.
