Marcie Terman

Crisis Averted: How X Listening Turned Our Business Around

by Marcie Terman | Nov 10, 2025 | Blog

Right, let’s dive in. I recently had a cracking chat with Kian about using X (think of it as social listening on steroids) for crisis management and – crucially – turning potential disasters into opportunities. Kian’s been instrumental in helping...

Unlock Your Marketing Potential: Turbocharge Lead Gen with Spot-On Personas

by Marcie Terman | Nov 9, 2025 | Blog

Alright, settle in, because today we’re diving deep into something that completely transformed our marketing strategy: using detailed buyer personas built from accurate audience segmentation. I recently had a great chat with Brandon, our Head of Marketing, about...

X Marks the Spot: Proactive Reputation Repair and New Business Generation

by Marcie Terman | Nov 8, 2025 | Blog

Right, let’s dive into something incredibly powerful: using ‘X’ (formerly Twitter) not just to manage crises, but to proactively prevent them and even generate new business. It’s all about building a fortress of good reputation before the storm...

Lights, Camera, Leads: Unlocking LinkedIn with Personalized Video

by Marcie Terman | Nov 7, 2025 | Blog

Right, so I sat down with David the other day, a real guru in the B2B sales world, to pick his brains about something that’s been buzzing in my head – personalized video messaging on LinkedIn. We wanted to understand how to use these techniques to generate new...

Level Up Your LinkedIn: Turning Newsletters into Lead-Generating Powerhouses

by Marcie Terman | Nov 6, 2025 | Blog

Right, let’s talk LinkedIn. We all know it’s the place for professionals, but are you truly leveraging its potential for generating new business? I’ve been diving deep into LinkedIn Newsletter Strategy for Long-Term Engagement, and honestly,...