Marcie Terman

Unlocking Synergies: How Audience Segmentation Fuels Powerful Strategic Partnerships

by Marcie Terman | Apr 16, 2026 | Blog

Right, let’s talk about something that genuinely excites me: how understanding your audience – really understanding them – can unlock game-changing strategic partnerships. I’ve spent the last few weeks diving deep into audience segmentation tools, specifically...

Target Smarter, Not Harder: A Chat About Ad Spend

by Marcie Terman | Apr 15, 2026 | Blog

So, I was chatting with Jennifer the other day about something that’s always top of mind for marketers – making our ad budgets stretch further. You know how it is, you pour money into campaigns hoping for a tidal wave of leads, and sometimes you just get a ripple....

A/B Testing is Dead! Long Live AI: Subject Line & Send-Time Optimisation

by Marcie Terman | Apr 14, 2026 | Blog

Okay, let’s be honest. I’ve spent countless hours meticulously crafting A/B tests for email campaigns. Tweaking subject lines, agonising over send times, pouring over the results… only to often find the improvements were marginal at best. It felt like playing a...

Video Vault: Level Up Your LinkedIn Game

by Marcie Terman | Apr 13, 2026 | Blog

Right, so I was chatting with Sean the other day, and we were bouncing around innovative ideas for LinkedIn outreach – you know, how to actually cut through the noise and get some real engagement. We kept circling back to the power of video, and specifically,...

Future-Proofing Your LinkedIn Newsletter: My Journey to Long-Term Engagement

by Marcie Terman | Apr 11, 2026 | Blog

Right, let’s talk LinkedIn newsletters. I’ve been wrestling with this platform for ages, trying to crack the code for consistent engagement and, ultimately, turning connections into clients. It’s been a journey of trial, error, and more algorithm...