Blog | Creativeguru AI

LinkedIn’s Personal Touch: Friend or Foe?

by Marcie Terman | Jul 1, 2025 | Blog

I recently had a fascinating chat with Nathan, a seasoned digital marketing guru, about something that’s been on my mind a lot lately: the ethics of hyper-personalisation on LinkedIn. We’re all aiming to connect with the right people and generate new...

Supercharging Sales: My Journey with LinkedIn Sales Navigator Integrations

by Marcie Terman | Jun 30, 2025 | Blog

Right, let’s talk LinkedIn Sales Navigator. For a while, it felt like I was only scratching the surface. I knew it held immense potential for generating new business, but using it in isolation felt… inefficient. I was spending too much time switching between...

My Deep Dive into Ethical LinkedIn Scraping: A Lead Generation Odyssey

by Marcie Terman | Jun 29, 2025 | Blog

Right, so I recently took on a pretty interesting project: figuring out the best way to ethically scrape LinkedIn for lead generation. It’s a bit of a tightrope walk, this whole data enrichment thing, but the potential payoff for targeted outreach is huge. I...

LinkedIn: From Loudhailer to Trusted Advisor

by Marcie Terman | Jun 28, 2025 | Blog

Right, let’s crack on with this LinkedIn thing. I was just chatting with Holly the other day, and we got deep into how to really use LinkedIn to generate new business, not just blast out sales pitches. The core of it, she reckons, is transforming your personal...

Unlocking LinkedIn’s Potential: An Employee Advocacy Deep Dive

by Marcie Terman | Jun 27, 2025 | Blog

So, I was chatting with Declan the other day about something that’s been on my mind a lot lately: how to really harness the power of LinkedIn for business growth. Not just through the usual company page updates and paid ads, but through something much more...

Beyond the Algorithm: Personalized Recommendations Reimagined

by Marcie Terman | Jun 26, 2025 | Blog

Right, let’s dive into this. I was chatting with Aaron the other day about how we can really leverage AI to personalize product recommendations, and it got me thinking. We all know the basics: ‘customers who bought this also bought that’. But,...