Marcie Terman

Harnessing AI Magic: Boosting Customer Retention with Social Media Loyalty

by Marcie Terman | Nov 24, 2024 | Blog

When I first embarked on the journey of integrating AI-driven solutions into customer retention strategies, I was both excited and a tad apprehensive. Social media platforms were already bustling ecosystems, and the idea of leveraging AI to create loyalty programmes...

Mastering Your Brand Voice: A Chat Over Coffee

by Marcie Terman | Nov 23, 2024 | Blog

Last Friday, I found myself at my favourite coffee haunt chatting with my friend Sarah, who had recently embarked on an insightful journey to train her social media team to uphold her company’s brand voice. Over steaming cups of cappuccino, she shared her...

Unlocking the Power of Hashtags: A Chat with an Influencer Marketing Pro

by Marcie Terman | Nov 22, 2024 | Blog

When it comes to navigating the vast sea of social media, few tools are as powerful or misunderstood as the humble hashtag. Recently, I had the pleasure of sitting down with Emma, a savvy digital marketer who specialises in influencer collaborations, to discuss how...

Navigating the Maze of Cross-Channel Insights: A Friendly Chat on Integrating Social Media Analytics

by Marcie Terman | Nov 21, 2024 | Blog

The other day, I caught up with my friend Jess, a seasoned digital marketing strategist, over a cup of coffee. Jess and I often find ourselves delving into the labyrinth of marketing strategies, and this time, she had some fascinating insights to share about...

Navigating the Ethical Maze of AI in Social Media Scheduling

by Marcie Terman | Nov 20, 2024 | Blog

The other day, I sat down for a coffee with my friend Alex, who’s been working with social media for years. We found ourselves diving into an unexpectedly deep discussion about the ethics of using AI to optimise social media posting schedules. You know, the kind...