Marcie Terman

My LinkedIn Newsletter A/B Testing Adventure: Boosting Engagement and Business

by Marcie Terman | Jan 2, 2026 | Blog

Right, so I’ve been diving deep into the world of LinkedIn newsletters lately, trying to figure out how to really make them sing and bring in new business. I’m not just talking about churning out content; I’m talking about a strategic approach that...

Beyond the Generic: Hyper-Personalised Event Invitations with AI

by Marcie Terman | Jan 1, 2026 | Blog

Right, let’s dive in! I recently had a fantastic chat with Ben, a real whizz when it comes to leveraging AI in marketing, specifically on how to make event invitations and networking opportunities truly shine. We explored how to move way beyond those bland,...

My Deep Dive into Localised Facebook Marketing: A Community Building Adventure

by Marcie Terman | Dec 31, 2025 | Blog

Right, so I’ve been experimenting with Facebook for local marketing for ages, and honestly, the potential is huge. Forget just boosting posts and hoping for the best. We’re talking about building actual relationships and a thriving local community. Let me walk...

Tweeting Your Way to Event Success: A Chat with Madeleine

by Marcie Terman | Dec 30, 2025 | Blog

Right, so yesterday I was chatting with Madeleine, a marketing guru I know, about how we could really amp up our event promotion using X. You know, move beyond the usual hashtag-and-hope approach. Her insights were gold, and I wanted to share them, especially thinking...

My Deep Dive into Segmentation: How I Learned to Supercharge Sales

by Marcie Terman | Dec 29, 2025 | Blog

Right, so I’ve been wrestling with this whole customer loyalty thing for a while now. It’s one of those topics that sounds simple in theory, but the real-world application? That’s where things get interesting. I’m going to share my journey into...