Blog
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let's dive in. I recently had a fascinating chat with Jay, a data scientist who's been knee-deep in the world of dynamic pricing and...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let's dive into something seriously cool: how we're using AI to not just send emails, but to actually predict and prevent customers from...
Level Up Your Leads: Gamifying X for Business Growth
Right, so, picture this: I'm perched on a comfy beanbag (metaphorically, of course, because deadlines don't respect comfort), mug of lukewarm tea in...
My Segmentation Salvation: How Psychographics Transformed My Content
Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and...
Unlock Content Gold: The Power of Knowing Your Audience
Right, so I've just finished chatting with Caitlin, a seriously switched-on content marketing strategist. We were diving deep into something I find...
X Marks the Spot: Personalisation Without the Privacy Panic
Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the...
















