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Right, so I sat down with David the other day, a real guru in the B2B sales world, to pick his brains about something that's been buzzing in my head...

Right, let's talk LinkedIn. We all know it's the place for professionals, but are you truly leveraging its potential for generating new business?...

So, I was chatting with Luca the other day – Luca works in market strategy, a seriously switched-on guy. We were bouncing around ideas about using...

Right, let's talk about something I'm genuinely excited about: dynamic email content. We're not just sending out generic blasts anymore; we're...

I recently sat down with Demi, a marketing whiz with a knack for understanding online audiences, to pick her brain about audience segmentation. We...

Right, let's talk about the crystal ball of business: predictive segmentation. I’ve spent a good chunk of my career diving deep into data, and I can...