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Right, let's dive in. I recently had a cracking chat with Kian about using X (think of it as social listening on steroids) for crisis management and...

Alright, settle in, because today we're diving deep into something that completely transformed our marketing strategy: using detailed buyer personas...

Right, let's dive into something incredibly powerful: using 'X' (formerly Twitter) not just to manage crises, but to proactively prevent them and...

Right, so I sat down with David the other day, a real guru in the B2B sales world, to pick his brains about something that's been buzzing in my head...

Right, let's talk LinkedIn. We all know it's the place for professionals, but are you truly leveraging its potential for generating new business?...

So, I was chatting with Luca the other day – Luca works in market strategy, a seriously switched-on guy. We were bouncing around ideas about using...