Blog
Tweeting Your Way to Event Success: A Chat with Madeleine
Right, so yesterday I was chatting with Madeleine, a marketing guru I know, about how we could really amp up our event promotion using X. You know,...
My Deep Dive into Segmentation: How I Learned to Supercharge Sales
Right, so I've been wrestling with this whole customer loyalty thing for a while now. It's one of those topics that sounds simple in theory, but the...
Walking the Tightrope: My Journey with Hyper-Personalised Content on LinkedIn (Without Being Creepy)
Right, let's talk about LinkedIn. Not just the obligatory profile update every six months, but seriously harnessing its power for business...
X Marks the Spot: Ethical Ads & Business Growth
Right, let's dive in. I recently had a fascinating chat with Oscar, a real whizz when it comes to navigating the world of targeted advertising on X...
My Journey into AI-Powered Email Personalisation: Subject Lines and Send Times
Right, so I’ve been diving deep into the fascinating world of AI-driven email optimisation, specifically focusing on crafting truly personalised...
My X Experiment: Turning Employees into Brand Champions (and Generating Business!)
Right, let's talk about something I've been diving deep into lately: X-driven employee advocacy programmes. Now, I know what you might be thinking –...
















