Blog
My Journey into AI-Powered Email Personalisation: Subject Lines and Send Times
Right, so I’ve been diving deep into the fascinating world of AI-driven email optimisation, specifically focusing on crafting truly personalised...
My X Experiment: Turning Employees into Brand Champions (and Generating Business!)
Right, let's talk about something I've been diving deep into lately: X-driven employee advocacy programmes. Now, I know what you might be thinking –...
Chatbot Brilliance: Facebook Messenger’s Untapped Potential
Right, so I was chatting with Charlotte the other day – she’s a bit of a marketing whizz – and we got onto the topic of Facebook. Not just posting...
Unlocking X Potential: From Customer Support Games to Lead Magnet Quizzes
Right, so I've been diving deep into the world of X (formerly Twitter, still getting used to that!) and trying to figure out how to really leverage...
X Marks the Spot: Gamified Lead Gen Secrets!
Right, pull up a chair, let me tell you about this chat I had with Lara the other day. We were brainstorming ways to seriously boost lead generation...
Beyond the ‘About’ Section: My LinkedIn Journey to Hyper-Personalized Outreach
Right, let's talk LinkedIn. For ages, I treated company pages as glorified digital brochures, just skimming the 'About Us' section before firing off...
















