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So, I was chatting with Luca the other day – Luca works in market strategy, a seriously switched-on guy. We were bouncing around ideas about using...

Right, let's talk about something I'm genuinely excited about: dynamic email content. We're not just sending out generic blasts anymore; we're...

I recently sat down with Demi, a marketing whiz with a knack for understanding online audiences, to pick her brain about audience segmentation. We...

Right, let's talk about the crystal ball of business: predictive segmentation. I’ve spent a good chunk of my career diving deep into data, and I can...

Right, let me tell you about an absolutely fascinating conversation I had with Grace the other day. We were brainstorming about truly personalised...

So, I was chatting with Reece the other day about Facebook, not just about cat videos and holiday snaps, but about how businesses can actually use...