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Right, let's talk about X – or Twitter as some of us still stubbornly call it! – and how I've been using it to whip up a frenzy of engagement and,...

So, I was chatting with Jamie the other day, and we got onto the topic of CRM – Customer Relationship Management. We were discussing the usual...

Right, let’s talk about something that’s been buzzing in my brain – and hopefully will soon be buzzing in yours too: audience segmentation. I've...

Right, so I recently snagged an interview with Kiera, the marketing whiz behind [Company Name]'s frankly bonkers conversion rate increase (that X%...

So, I was chatting with Samantha the other day, you know, about all things event marketing and, of course, X (formerly Twitter). We were bouncing...

Right, let's talk about something I'm genuinely excited about: mobile-first personalisation. It's not just a buzzword; it's the future of how we...