Blog
My LinkedIn Newsletter A/B Testing Adventure: Boosting Engagement and Business
Right, so I’ve been diving deep into the world of LinkedIn newsletters lately, trying to figure out how to really make them sing and bring in new...
Beyond the Generic: Hyper-Personalised Event Invitations with AI
Right, let's dive in! I recently had a fantastic chat with Ben, a real whizz when it comes to leveraging AI in marketing, specifically on how to...
My Deep Dive into Localised Facebook Marketing: A Community Building Adventure
Right, so I’ve been experimenting with Facebook for local marketing for ages, and honestly, the potential is huge. Forget just boosting posts and...
Tweeting Your Way to Event Success: A Chat with Madeleine
Right, so yesterday I was chatting with Madeleine, a marketing guru I know, about how we could really amp up our event promotion using X. You know,...
My Deep Dive into Segmentation: How I Learned to Supercharge Sales
Right, so I've been wrestling with this whole customer loyalty thing for a while now. It's one of those topics that sounds simple in theory, but the...
Walking the Tightrope: My Journey with Hyper-Personalised Content on LinkedIn (Without Being Creepy)
Right, let's talk about LinkedIn. Not just the obligatory profile update every six months, but seriously harnessing its power for business...
















