Blog
Unlock Content Gold: The Power of Knowing Your Audience
Right, so I've just finished chatting with Caitlin, a seriously switched-on content marketing strategist. We were diving deep into something I find...
X Marks the Spot: Personalisation Without the Privacy Panic
Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the...
Privacy-Preserving Personalisation: My Deep Dive into Federated Email Learning
Right, let's talk personalised email. We all know the power of a well-crafted, individually tailored message. But the ethical tightrope walk of data...
Beyond the Numbers: How Psychographics Unlock Hyper-Personalised Customer Experiences
Right, let's talk about something I'm genuinely passionate about: crafting customer experiences that truly resonate. For years, businesses have...
Unlocking Untapped Potential: Storytelling and the Competitive Edge
Right, so I sat down with Ewan the other day, a marketing guru I've known for ages. We were chatting about something I'm super passionate about: how...
Unlocking ROI: AI Customer Support and Personalised Email Magic
Right, let's dive into something that's been buzzing around my head – and hopefully yours too – for a while: AI-powered customer support and how...
















