Right, so I was just having a cracking chinwag with Scott, a proper Facebook ads whiz, about innovative ways businesses can actually generate new business on Facebook. Forget just vanity metrics; we’re talking real, tangible leads and sales. We were kicking around ideas, and one thing kept bubbling to the surface: Live Video Series. Specifically, featuring expert interviews and Q&As.
Now, I know what you might be thinking: ‘Live video? Sounds terrifying!’ But honestly, with a bit of planning, it’s a goldmine. And Scott really hammered home why it’s so effective, especially when you’re aiming for, you know, ‘Maximum ROI’, as all those Facebook Pixel Mastery courses keep promising.
Why Live Video? Scott’s Take
Scott’s a firm believer in the power of authority and trust. “People buy from people they trust,” he said, plain as day. And who do you trust? Experts, right? So, bringing in industry experts for live chats instantly adds credibility to your brand. It’s not just you saying you’re great; you’re having someone else validate your expertise, and by association theirs.
He also pointed out that live video allows for real-time interaction. Forget endlessly scrolling through posts; with live video, people can ask questions right then and there. This creates a feeling of engagement and belonging, and it allows you to address concerns directly.
Planning Your Live Video Series: A Step-by-Step
Okay, so how do you actually do it? Here’s what Scott suggested, and honestly, it sounds pretty doable:
-
Define Your Target Audience (Properly!): This isn’t just demographic data; this is about understanding their pain points, their desires, and what keeps them up at night. Are they struggling with lead generation? Are they confused by Facebook ads? Are they looking for practical tips on Facebook Pixel installation? This knowledge will inform everything you do.
-
Identify Your Experts: Don’t just grab anyone! Look for individuals with a proven track record, a genuine passion for their field, and the ability to communicate effectively. And, crucially, make sure their values align with your brand. Scott’s a stickler for authenticity; he says a mismatch will kill the whole thing.
-
Choose Relevant Topics: This is where that deep understanding of your target audience comes in. What are they desperate to learn? Consider things like “Advanced Facebook Pixel Strategies,” “Troubleshooting Common Pixel Errors,” or “Creating Custom Conversions for Better Tracking.” The more specific, the better. Remember this is about engagement, and you need to understand your target to engage properly.
-
Promote, Promote, Promote: A great live video is useless if no one watches it! Use Facebook ads, email marketing, and social media to get the word out. Create compelling visuals and write copy that highlights the value proposition of the event. Scott always preaches promoting the promotion as well. The more you promote this to similar audiences, the more visibility and attendance you will see.
-
Prepare Questions in Advance: While you want to encourage live questions, it’s a good idea to have a few prepared beforehand to get the conversation flowing. Send these to your expert in advance so they can prepare thoughtful answers.
-
Master the Tech: Make sure you have a stable internet connection, a good quality microphone, and a well-lit environment. Practice using Facebook Live beforehand to avoid any technical glitches during the actual event. Scott said that a stable connection and a good mic are the key factors, as poor quality audio will turn viewers away.
-
Engage During the Live Stream: Actively respond to comments and questions. Use polls and quizzes to keep viewers engaged. Thank people for attending and encourage them to share the live stream with their friends.
Turning Viewers into Customers
Now, this is where the Facebook Pixel Mastery comes in! Scott explained how to use the pixel to track viewers who engaged with the live video. You can then retarget these viewers with specific ads or offers. For example, you could create a custom audience of people who watched at least 50% of the live stream and show them an ad for a free consultation.
He also suggested incorporating a clear call to action within the live video itself. This could be something like “Visit our website to download our free ebook” or “Sign up for our newsletter to receive exclusive tips.” Be sure to use UTM parameters to track the effectiveness of your calls to action.
Scott also stated that a lot of people forget the Pixel at the end, but it is just as important to continue to use the Pixel on follow up adverts or any offers you had in the live video. This is something that some people tend to forget about.
So, after chatting with Scott, I’m convinced that a live video series with expert interviews is a powerful way to generate new business on Facebook. It builds trust, provides valuable insights, and allows for real-time interaction. And with a little bit of Pixel magic, you can turn those viewers into paying customers. Defining your target market, choosing the right topics and experts, promoting the event properly and engaging with viewers during the stream are all key elements to success. Combining this with correct use of the Facebook Pixel on the advert and any follow up, provides you with the best chances of success.
