Marcie Terman

My Deep Dive into Ethical LinkedIn Scraping: A Lead Generation Odyssey

by Marcie Terman | Jun 29, 2025 | Blog

Right, so I recently took on a pretty interesting project: figuring out the best way to ethically scrape LinkedIn for lead generation. It’s a bit of a tightrope walk, this whole data enrichment thing, but the potential payoff for targeted outreach is huge. I...

LinkedIn: From Loudhailer to Trusted Advisor

by Marcie Terman | Jun 28, 2025 | Blog

Right, let’s crack on with this LinkedIn thing. I was just chatting with Holly the other day, and we got deep into how to really use LinkedIn to generate new business, not just blast out sales pitches. The core of it, she reckons, is transforming your personal...

Unlocking LinkedIn’s Potential: An Employee Advocacy Deep Dive

by Marcie Terman | Jun 27, 2025 | Blog

So, I was chatting with Declan the other day about something that’s been on my mind a lot lately: how to really harness the power of LinkedIn for business growth. Not just through the usual company page updates and paid ads, but through something much more...

Beyond the Algorithm: Personalized Recommendations Reimagined

by Marcie Terman | Jun 26, 2025 | Blog

Right, let’s dive into this. I was chatting with Aaron the other day about how we can really leverage AI to personalize product recommendations, and it got me thinking. We all know the basics: ‘customers who bought this also bought that’. But,...

Facebook at the Hub: A Multi-Channel Symphony

by Marcie Terman | Jun 25, 2025 | Blog

Right, so I was chatting with Noah the other day about how businesses are really upping their game with Facebook. We weren’t just talking about basic posts and boosting, but diving deep into how it’s becoming the central hub for all their marketing...