Marcie Terman

Harnessing AI-Driven Sentiment Analysis for Better Influencer Partnerships

by Marcie Terman | Aug 5, 2024 | Blog

When I first heard about AI-driven sentiment analysis, I was intrigued but also sceptical. As someone who has worked with influencers for years, the idea of a machine interpreting human emotions felt like a leap. However, my curiosity won, and I decided to dive into...

The Shortcomings of Pay-Per-Click Advertising for Small and Medium-Sized Enterprises

by Marcie Terman | Aug 4, 2024 | Blog

Currently, pay-per-click (PPC) advertising is a part of almost everyone’s online marketing strategy. For SMEs, PPC offer the attraction of quick visibility with the promise of driving traffic to their websites. While PPC can be effective, it also has shortcomings that...

Listening Pays Off: Boosting Your Bottom Line with Real-Time Social Listening

by Marcie Terman | Aug 2, 2024 | Blog

I used to think that social media was just a platform for sharing holiday photos and cat videos. But as I ventured deeper into the world of digital marketing, I discovered the immense power of social listening. Let me walk you through my journey of measuring the ROI...

Navigating the Maze: Overcoming Challenges in Implementing Personalised Social Media Chatbots

by Marcie Terman | Aug 2, 2024 | Blog

When I first ventured into the realm of personalised social media chatbots, I was both excited and daunted by the potential hurdles. My journey was akin to navigating a complex maze, with each twist and turn presenting unique challenges. However, armed with...

Seeing the Future: Predictive Analytics on Social Media

by Marcie Terman | Aug 2, 2024 | Blog

Embarking on the journey of predictive analytics to anticipate customer behaviour on social media felt like opening a treasure chest of insights. As someone who has always been fascinated by the intersection of data and human behaviour, diving into this realm was...