Marcie Terman

Navigating Social Media Storms: My Journey with AI for Swift Crisis Response

by Marcie Terman | Aug 2, 2024 | Blog

It was a regular Tuesday morning when I found myself sipping my coffee and scrolling through Twitter. Little did I know, this mundane activity would soon morph into a whirlwind journey into the realm of AI for social media crisis management. I’d like to share my...

The Real-Time Connection: Harnessing Social Media for Immediate Customer Feedback

by Marcie Terman | Aug 2, 2024 | Blog

Navigating the fast-paced world of customer engagement can feel like trying to catch a train that’s already left the station. But with the advent of social media, staying in touch with customers in real-time has become more achievable and rewarding than ever....

Maximising ROI Through Influencer Metrics: My Journey Unpacked

by Marcie Terman | Aug 2, 2024 | Blog

As someone who has always been fascinated by the power of social media influencers, I decided to dive deep into analysing influencer metrics to maximise ROI for a recent campaign. If you’ve ever wondered how to leverage influencer partnerships effectively, let me take...

Navigating the Storm: Real-Time Social Listening in a Crisis

by Marcie Terman | Aug 2, 2024 | Blog

There I was, sipping my morning coffee and scrolling through Twitter when I first encountered the term “real-time social listening.” It sounded intriguing yet daunting, especially when coupled with the term “crisis.” My curiosity piqued, I...

Unleashing the Power of NLP for Crafting Captivating Ad Copy

by Marcie Terman | Aug 2, 2024 | Blog

When I first delved into the world of Natural Language Processing (NLP), I had no idea how profoundly it would transform my approach to writing ad copy. Combining the intricacies of linguistics with the precision of machine learning, NLP has become an indispensable...