Predictive Power: Turning Data into Design Gold

Predictive Power: Turning Data into Design Gold

Right, let’s dive straight in. I recently had a fascinating chat with Harrison, a leading engineer at ‘Precision Dynamics’, a manufacturing firm known for its high-precision industrial robots. We were talking about something that’s increasingly...
Data Divination: Spotting Tomorrow’s Trends Today

Data Divination: Spotting Tomorrow’s Trends Today

I was grabbing a coffee with Eloise the other day, a marketing whizz with a real passion for sustainability, and we got onto the topic of how businesses can actually know what consumers will want tomorrow, especially when it comes to eco-friendly products. It’s...
Laser Focus: Ethical Custom Audiences on Facebook

Laser Focus: Ethical Custom Audiences on Facebook

Right, let’s dive in! I recently had a cracking chat with Lola, a digital marketing whizz, about using Facebook custom audiences to seriously boost business. But – and it’s a big but – we also chewed over the ethics of it all, because nobody wants a...