Marcie Terman

Boosting Brand Buzz: My Facebook Photo Challenge Adventure (and What I Learned)

by Marcie Terman | Jun 9, 2025 | Blog

Right, let’s talk about something I’m quite passionate about: harnessing the power of user-generated content (UGC) to really ignite your Facebook presence and, ultimately, drive new business. I recently ran a Facebook photo challenge for a client, and the...

Weaving Stories for Impact: My Facebook Journey with Cause-Related Marketing

by Marcie Terman | Jun 8, 2025 | Blog

Alright, so I’m going to tell you about something I’ve been working on that’s been both incredibly rewarding and a real learning curve: using Facebook stories to amplify the voices of those affected by a cause my brand is championing. Specifically,...

Data-Driven Lead Gen: My Chat With Billy About LinkedIn’s Secret Sauce

by Marcie Terman | Jun 7, 2025 | Blog

Right, so I had a good chinwag with Billy the other day about generating new business on LinkedIn. We were bouncing around innovative ideas, and it quickly became clear that simply posting generic content wasn’t cutting it anymore. We needed to get really clever. Our...

Riding the LinkedIn Wave: My Experiments with Stories and Algorithm Twists

by Marcie Terman | Jun 6, 2025 | Blog

Right, let’s talk LinkedIn. For ages, it felt like the same old song and dance: polished profiles, thought leadership articles, the occasional humblebrag post. But then came LinkedIn Stories. And the algorithm? Well, that’s a beast that keeps evolving. As...

Unlocking ROI: LinkedIn Learning as a Lead Magnet

by Marcie Terman | Jun 5, 2025 | Blog

So, I recently had a fascinating chat with Katherine, a real whizz when it comes to LinkedIn Learning and skill-based marketing. We were chewing the fat about how businesses can actually measure the return on investment (ROI) of their LinkedIn Learning initiatives,...