Marcie Terman

X Marks the Spot: Personalisation Without the Privacy Panic

by Marcie Terman | Dec 12, 2025 | Blog

Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the kind of thing where you feel like the advert actually gets you, like it’s reading your mind (in a good way!). But,...

Privacy-Preserving Personalisation: My Deep Dive into Federated Email Learning

by Marcie Terman | Dec 11, 2025 | Blog

Right, let’s talk personalised email. We all know the power of a well-crafted, individually tailored message. But the ethical tightrope walk of data privacy? That’s where things get tricky. I’ve been wrestling with this fascinating area, specifically how...

Beyond the Numbers: How Psychographics Unlock Hyper-Personalised Customer Experiences

by Marcie Terman | Dec 10, 2025 | Blog

Right, let’s talk about something I’m genuinely passionate about: crafting customer experiences that truly resonate. For years, businesses have relied heavily on demographics – age, location, income – to understand their audience. And while demographics...

Unlocking Untapped Potential: Storytelling and the Competitive Edge

by Marcie Terman | Dec 9, 2025 | Blog

Right, so I sat down with Ewan the other day, a marketing guru I’ve known for ages. We were chatting about something I’m super passionate about: how understanding your audience isn’t just good practice, it’s a straight-up competitive weapon. We...

Unlocking ROI: AI Customer Support and Personalised Email Magic

by Marcie Terman | Dec 8, 2025 | Blog

Right, let’s dive into something that’s been buzzing around my head – and hopefully yours too – for a while: AI-powered customer support and how it’s revolutionising the way we use email. I recently had a fascinating chat with Amber, a real guru in...