Filtering for Success: Ethical AR on Facebook

Filtering for Success: Ethical AR on Facebook

Right, so I recently had a fascinating chat with Laura, a digital ethics consultant, about something close to my heart – using augmented reality (AR) filters on Facebook to boost business. Seems straightforward, right? Create a fun filter, people use it, brand...
Influencer Gold: Digging for Leads on Facebook

Influencer Gold: Digging for Leads on Facebook

Right, let’s talk Facebook gold! I had a cracking chat with Patrick the other day about squeezing every last drop of lead generation goodness from the platform, and honestly, it got my creative juices flowing. We specifically drilled down into Facebook...
Live & Loud: Facebook Demos Gone Wild!

Live & Loud: Facebook Demos Gone Wild!

Right, so I’ve been digging into all things Facebook business lately, trying to find those golden nuggets that can actually move the needle. And what keeps popping up? Live video. Specifically, using Facebook Live for product demos and Q&A sessions. Seems...