Marcie Terman

Email Personalisation: Keeping it Personal, Keeping it Private

by Marcie Terman | Jan 25, 2026 | Blog

So, I was chatting with Francesca the other day, bouncing around some ideas about the future of email marketing. We were diving deep into how to make email campaigns truly personal – you know, that feeling when an email feels like it was written just for you. But, and...

Ditching Demographics: My Journey into AI-Powered Email Personalisation

by Marcie Terman | Jan 24, 2026 | Blog

Right, let’s talk email. For years, we’ve been blasting out messages based on demographics – age, location, job title. Sound familiar? It worked… sort of. But it always felt like firing a shotgun and hoping to hit something. That’s where AI...

Level Up Your LinkedIn Game: Data-Driven Growth

by Marcie Terman | Jan 23, 2026 | Blog

Right, so I was chatting with Anna the other day – she’s a whizz with LinkedIn, really knows her stuff. We were nattering about how to actually get some decent business out of LinkedIn, not just endless scrolling and ‘engagement’ for the sake of it....

LinkedIn Community Magic: Turning Connections into Customers

by Marcie Terman | Jan 21, 2026 | Blog

Right, so, I had a really interesting chat with Jennifer the other day. We were chewing the fat about how to actually use LinkedIn for something other than just scrolling and passive job searching. Specifically, we dived deep into this whole idea of building a proper...

LinkedIn’s Hidden Gem: Community-Led Growth

by Marcie Terman | Jan 20, 2026 | Blog

Right, let’s dive into something truly fascinating: turning your LinkedIn presence into a thriving brand community that actually generates business. I recently had a cracking chat with Eloise, a real whizz when it comes to LinkedIn strategy, and her insights...