Pixel Power: Turning Influencer Engagement into Sales!

Pixel Power: Turning Influencer Engagement into Sales!

Right, so I sat down for a cuppa (Yorkshire Gold, naturally) with Brooke the other day. Brooke is a bit of a wizard when it comes to Facebook ads, and I wanted to pick her brain about something I’ve been wrestling with: how to really make influencer campaigns on...
LinkedIn Gold: Turning Connections into Customers

LinkedIn Gold: Turning Connections into Customers

Right, so I grabbed a virtual coffee with Lydia the other day, someone who’s been absolutely smashing it on LinkedIn when it comes to building a real brand community. I wanted to pick her brain on how she’s managed to not just amass a following, but...
X Marks the Spot: Event Magic with Targeted Tweets

X Marks the Spot: Event Magic with Targeted Tweets

So, I was chatting with Skye the other day, and we got completely lost down the rabbit hole of event promotion on X (formerly known as Twitter, of course!). Skye’s always been a bit of a marketing whiz, so I was keen to pick her brains, particularly on how to...
Cart Comeback: AI’s Personal Touch

Cart Comeback: AI’s Personal Touch

Right, so I managed to grab Courtney for a quick chat the other day about something I’ve been itching to explore: how AI is revolutionising abandoned cart recovery, and more broadly, the whole ‘personalisation-via-email’ game. Forget those generic...
Unlocking Partnership Power: Knowing Your Crowd

Unlocking Partnership Power: Knowing Your Crowd

So, I was chatting with Nathan the other day – he’s a marketing whiz, always up on the latest trends – and we got into a really fascinating discussion about strategic partnerships. Specifically, how understanding your audience deeply, through accurate...