Marcie Terman

Unlocking the Power of AI in Budget Allocation for Ad Spend

by Marcie Terman | Oct 21, 2024 | Blog

As a digital marketing enthusiast, I’ve always been fascinated by how technology can optimise marketing strategies. Recently, I embarked on a journey to explore how AI-powered budget allocation strategies can optimise ad spend. With the rise of artificial...

Unlocking Engagement: The Secrets Behind Successful Influencer Campaigns

by Marcie Terman | Oct 20, 2024 | Blog

I recently had the pleasure of sitting down with Emma Collins, a digital marketing strategist with an impressive track record of orchestrating successful influencer campaigns. Emma has been the behind-the-scenes force for several brands that have seen their customer...

Mastering Social Media Campaigns: A Journey in Customer Acquisition

by Marcie Terman | Oct 19, 2024 | Blog

Navigating the realm of social media for customer acquisition can feel like embarking on an epic quest. I remember my own initiation into this world, armed with little more than curiosity and a smartphone. Now, after numerous campaigns, I’ve crafted a...

Crafting a Distinctive Brand Voice: A Journey through Style Guides

by Marcie Terman | Oct 18, 2024 | Blog

When I sat down with Alex, a seasoned social media strategist, I anticipated a straightforward discussion about creating a brand voice style guide. What unfolded was a rich tapestry of insights into how a well-crafted guide can elevate a brand’s social media...

Unlocking Creativity: How Incentives Can Turn Followers into Content Creators

by Marcie Terman | Oct 17, 2024 | Blog

Hey there! I recently caught up with my friend Jamie over a steaming cup of coffee, and we got into an intriguing discussion about how brands can motivate their followers to create content. Jamie had just attended a captivating workshop titled “Incentivizing...