Right, let’s talk LinkedIn. For ages, I treated it like a global networking buffet, grabbing bits and pieces without really thinking about who I was serving. Turns out, that’s not the recipe for success, especially when your goal is local business...
Unearthing Hidden Gems: Micro-Trends with X
Right, so, picture this. I was chatting with Francesca the other day, bouncing ideas around about new business ventures. We were really getting into how ‘X’ – in our case, let’s say X is cutting-edge social listening – can be a total game-changer for...
Hyperlocal Hustle: Facebook Ads That Actually Convert
Okay, so I was chatting with Finlay the other day, bouncing around ideas for really nailing our Facebook advertising. We were deep-diving into how to actually get new business, not just throw money at the Meta gods and hope for the best. The conversation kept circling...
Spying (Responsibly!) on the Competition: Level Up Your LinkedIn Hyper-Personalisation
Right, let’s talk LinkedIn. We all know it’s the professional networking powerhouse, but are you really leveraging its potential for generating new business? I’m not talking about blasting out generic company updates; I’m talking about...
From Cold Outreach to Warm Collaboration: My LinkedIn Partnership Journey (and How You Can Do It Too!)
Right, let’s talk LinkedIn. We all know it’s a goldmine for connecting with professionals, but are you really tapping into its full potential? For years, I used LinkedIn primarily for… well, let’s be honest, a bit of a scattergun approach to sales....
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