

Embarking on the journey to train my team for effective social listening and customer engagement was like setting sail on uncharted waters. I knew the destination we needed to reach, but the path to get there was not entirely clear. Yet, with determination and a...

Finding Your Brand Voice: A Guide to Going Social
Embarking on the journey to establish a presence on social media can be exciting yet daunting. As someone who’s been through the process, I want to share my experience of how I identified and defined my brand voice before venturing into the social media realm....

Unlocking the Magic of AI-Powered Posting Schedules
The other day, I sat down with a friend of mine, Jess, over a steaming mug of coffee, to chat about something that’s been revolutionising the way we approach social media marketing: AI-driven personalised posting schedules. Jess is a savvy digital marketer who...

Revolutionising Customer Support: My Journey with AI-Driven Predictive Analytics on Social Media
Hello dear readers! Today, I’m excited to take you on a journey through my experience with enhancing customer support using AI-driven predictive analytics on social media. If you’re anything like me, the idea of merging artificial intelligence with social media...
