Marcie Terman

Building Connections: How User-Generated Content Fosters Brand Loyalty

by Marcie Terman | Oct 12, 2024 | Blog

As I sat down with Jamie, a dynamic social media strategist who’s been at the forefront of creating vibrant online communities, I was eager to dive into her world of user-generated content (UGC). Jamie has an infectious passion for her work, and I knew she’d...

Revolutionising Customer Journeys with AI: An Inside Look

by Marcie Terman | Oct 11, 2024 | Blog

It was a crisp autumn afternoon when I sat down with Emma, a digital marketing strategist who has been making waves in the industry by enhancing customer journey mapping with AI-based audience segmentation. Over a steaming cup of coffee, Emma shared her insights into...

Unlocking the Power of AI for Personalised Social Media Campaigns

by Marcie Terman | Oct 10, 2024 | Blog

Embarking on the journey of leveraging AI for personalised social media campaigns was akin to stepping into a new world of possibilities. As a digital marketer, I was always on the lookout for tools that could help tailor content more effectively to specific audience...

Mastering the Art of Social Listening: A Journey to Empower Your Team

by Marcie Terman | Oct 9, 2024 | Blog

Embarking on the journey to train my team for effective social listening and customer engagement was like setting sail on uncharted waters. I knew the destination we needed to reach, but the path to get there was not entirely clear. Yet, with determination and a...

Finding Your Brand Voice: A Guide to Going Social

by Marcie Terman | Oct 8, 2024 | Blog

Embarking on the journey to establish a presence on social media can be exciting yet daunting. As someone who’s been through the process, I want to share my experience of how I identified and defined my brand voice before venturing into the social media realm....