So, I was chatting with Edward the other day – he runs a brilliant little bakery, ‘Edward’s Eats,’ right here in town. We got talking about his struggles with attracting new customers, and it quickly became clear he wasn’t fully leveraging the...
X Marks the Spot: PR Gold on Social!
Right, let’s dive into something really juicy: how to use X (that little bird app we all know and love) for truly killer public relations and media outreach. I recently had a brilliant chat with Phoebe, a PR guru, who’s been weaving magic with X to build...
My LinkedIn Newsletter A/B Testing Adventure: Boosting Engagement and Business
Right, so I’ve been diving deep into the world of LinkedIn newsletters lately, trying to figure out how to really make them sing and bring in new business. I’m not just talking about churning out content; I’m talking about a strategic approach that...
Beyond the Generic: Hyper-Personalised Event Invitations with AI
Right, let’s dive in! I recently had a fantastic chat with Ben, a real whizz when it comes to leveraging AI in marketing, specifically on how to make event invitations and networking opportunities truly shine. We explored how to move way beyond those bland,...










