Marcie Terman

My Facebook Ads Journey: How A/B Testing & Analytics Transformed Local Business Campaigns

by Marcie Terman | May 5, 2025 | Blog

Right, so I’ve been wrestling with Facebook Ads for local businesses for a while now, and I’ve learned a thing or two (mostly through trial and error!). It’s not enough to just throw an ad out there and hope it sticks. We need a data-driven approach. Let...

Level Up Your Facebook Game: From Insights to Interaction

by Marcie Terman | May 5, 2025 | Blog

Right, so, the other day I was chatting with Noah, a whizz-kid marketer, about something I’ve been wrestling with: how to really make Facebook work for generating new business, not just posting pretty pictures. We got deep into the rabbit hole of engagement,...

Facebook Gold: Mining Revenue with Data-Driven Ads

by Marcie Terman | May 4, 2025 | Blog

I recently had a cracking chat with Jayden, a whiz when it comes to Facebook advertising, about how businesses can seriously up their game and rake in new customers using the platform. We dived deep into the world of data-driven optimisation, focusing on A/B testing...

Level Up Your LinkedIn: Quizzes as Lead Magnets

by Marcie Terman | May 3, 2025 | Blog

Right, let’s talk LinkedIn. We all know it’s the place to be for professional networking, but are you truly leveraging its power for lead generation? I recently had a cracking chat with Morgan, a LinkedIn guru who’s been turning heads with their...

From Listener to Lead: My LinkedIn Podcast Journey

by Marcie Terman | May 2, 2025 | Blog

Right, let’s talk podcasting on LinkedIn! I’ve spent the last year diving headfirst into converting podcast listeners into actual leads, and it’s been quite the ride. One avenue I’ve been particularly excited about is creating a LinkedIn podcast – or...