Marcie Terman

Facebook Live: Unlocking the Algorithm, One Chat at a Time

by Marcie Terman | Jul 19, 2025 | Blog

Right, let’s dive in. I recently had a fantastic chat with Noah, a seasoned Facebook ads expert, about how small businesses can actually benefit from the ever-changing Facebook algorithm. We focused on live video series, something I’m increasingly...

Unlocking LinkedIn: Data-Driven Insights for Ethical Lead Generation

by Marcie Terman | Jul 18, 2025 | Blog

Right, so I’ve been diving deep into the world of ethical lead generation on LinkedIn, and honestly, it’s been a real eye-opener. Forget the spammy sales pitches; we’re talking about building genuine relationships and providing real value. My focus?...

LinkedIn Automation: Connection Without the Creep Factor

by Marcie Terman | Jul 17, 2025 | Blog

Right, so, I was chatting with Nicholas the other day – he’s a bit of a LinkedIn whiz, always finding new ways to drum up business. We got onto the topic of automated outreach, you know, those tools that help you send out connection requests and messages en masse....

Riding the LinkedIn Wave: My Experiments with Newsletters and Algorithm Taming

by Marcie Terman | Jul 16, 2025 | Blog

Right, let’s talk LinkedIn. For a long time, I viewed it as a digital CV repository, a place to passively exist and maybe endorse a skill or two. But then I saw the light, or rather, the algorithm. I realised the platform’s potential for generating actual...

Unlocking Personalisation: An Interview on AI and Social Insights

by Marcie Terman | Jul 15, 2025 | Blog

Right, let’s dive into a fascinating topic: how AI, fuelled by social media insights, is revolutionising personalised recommendations. I recently had a cracking chat with Lydia, a data scientist who’s knee-deep in this stuff. I wanted to pick her brains...