

Right, so I had a good chinwag with Billy the other day about generating new business on LinkedIn. We were bouncing around innovative ideas, and it quickly became clear that simply posting generic content wasn’t cutting it anymore. We needed to get really clever. Our...

Riding the LinkedIn Wave: My Experiments with Stories and Algorithm Twists
Right, let’s talk LinkedIn. For ages, it felt like the same old song and dance: polished profiles, thought leadership articles, the occasional humblebrag post. But then came LinkedIn Stories. And the algorithm? Well, that’s a beast that keeps evolving. As...

Unlocking ROI: LinkedIn Learning as a Lead Magnet
So, I recently had a fascinating chat with Katherine, a real whizz when it comes to LinkedIn Learning and skill-based marketing. We were chewing the fat about how businesses can actually measure the return on investment (ROI) of their LinkedIn Learning initiatives,...

Personal Touch, Powerful Profit: AI Recommendations
Right, let’s talk about turning ‘X’ – in our case, sophisticated AI and machine learning – into a genuine revenue generator through personalized product recommendations. I was just chewing the fat with Edward the other day about this, and it got me...
