Marcie Terman

X Marks the Spot: Loyalty Reimagined

by Marcie Terman | Sep 28, 2025 | Blog

Just had a fascinating chat with Megan about loyalty programs, but with a twist – weaving in the power of ‘X’ (you know, the platform formerly known as Twitter). We were bouncing around ideas on how to genuinely reward customers, not just with generic...

X Marks the Spot: Unleashing Employee Advocacy

by Marcie Terman | Sep 27, 2025 | Blog

So, I was chatting with Anna the other day about something I’ve been really digging into: how to use X (formerly known as Twitter, naturally!) to supercharge employee advocacy. We were brainstorming innovative ways to generate new business using X, focusing...

Influencer Magic: From Like to Loyalty

by Marcie Terman | Sep 26, 2025 | Blog

Right, so, had a fascinating chat with Daniel the other day about cracking the Facebook code when it comes to growing your business. We really dived deep into influencer marketing – specifically, how to build genuine, long-term relationships with Facebook influencers...

Unlocking Budgets: How Psychographics Transformed Our Resource Allocation

by Marcie Terman | Sep 25, 2025 | Blog

Right, let’s talk budgets. Not the nail-biting, spreadsheet-staring kind, but the empowered, ‘this-is-going-to-work’ kind. For years, we were throwing money at the wall, hoping something – anything – would stick. Our marketing felt scattershot, and the returns...

Diving Deep: Hyper-Personalised Email Courses and the Future of Learning

by Marcie Terman | Sep 24, 2025 | Blog

Okay, let’s talk about something I’m genuinely excited about: hyper-personalised email courses. I’ve been wrestling with the age-old question – how do we make online learning truly engaging and effective? For years, we’ve relied on traditional platforms, but I...