Marcie Terman

My Segmentation Salvation: How Psychographics Transformed My Content

by Marcie Terman | Dec 14, 2025 | Blog

Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and while the numbers weren’t terrible, they certainly weren’t setting the world on fire. I was scratching my...

Unlock Content Gold: The Power of Knowing Your Audience

by Marcie Terman | Dec 13, 2025 | Blog

Right, so I’ve just finished chatting with Caitlin, a seriously switched-on content marketing strategist. We were diving deep into something I find endlessly fascinating: how understanding your audience through surveys and questionnaires is absolute gold when it...

X Marks the Spot: Personalisation Without the Privacy Panic

by Marcie Terman | Dec 12, 2025 | Blog

Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the kind of thing where you feel like the advert actually gets you, like it’s reading your mind (in a good way!). But,...

Privacy-Preserving Personalisation: My Deep Dive into Federated Email Learning

by Marcie Terman | Dec 11, 2025 | Blog

Right, let’s talk personalised email. We all know the power of a well-crafted, individually tailored message. But the ethical tightrope walk of data privacy? That’s where things get tricky. I’ve been wrestling with this fascinating area, specifically how...

Beyond the Numbers: How Psychographics Unlock Hyper-Personalised Customer Experiences

by Marcie Terman | Dec 10, 2025 | Blog

Right, let’s talk about something I’m genuinely passionate about: crafting customer experiences that truly resonate. For years, businesses have relied heavily on demographics – age, location, income – to understand their audience. And while demographics...