Marcie Terman

Live & Loud: Facebook Demos Gone Wild!

by Marcie Terman | Mar 3, 2026 | Blog

Right, so I’ve been digging into all things Facebook business lately, trying to find those golden nuggets that can actually move the needle. And what keeps popping up? Live video. Specifically, using Facebook Live for product demos and Q&A sessions. Seems...

Doing Good Does Good: Facebook & Cause Marketing

by Marcie Terman | Mar 2, 2026 | Blog

So, I was chatting with Katherine the other day, and we got onto the topic of how businesses can really leverage Facebook for growth. We weren’t just talking about running ads, though. We were diving deep into cause-related marketing and social impact...

Unlocking Growth: How Audience Segmentation Fuels Smarter Budgeting

by Marcie Terman | Mar 1, 2026 | Blog

Right, let’s talk about something close to my heart: audience segmentation. As a writer and marketer, I’ve seen firsthand how meticulously dissecting your audience – really knowing who they are and what makes them tick – can completely transform your resource...

Facebook Watch: A Chat About Reach, Relevance, and Respect

by Marcie Terman | Feb 28, 2026 | Blog

Right, let’s dive in. I was grabbing a virtual coffee with Georgia the other day – she’s a whizz with online marketing, and we got chatting about Facebook Watch. I was picking her brain about how we could really leverage it for our long-form video content,...

Beyond the Batch Blast: My Journey into Hyper-Personalised Email with Federated Learning

by Marcie Terman | Feb 27, 2026 | Blog

For years, I’ve wrestled with the limitations of email marketing. The standard approach – segmenting your audience and blasting out generic messages – just felt… wrong. It lacked the finesse, the personal touch, that I knew was possible. I dreamt of a world...