Marcie Terman

Navigating the Maze of Cross-Channel Insights: A Friendly Chat on Integrating Social Media Analytics

by Marcie Terman | Nov 21, 2024 | Blog

The other day, I caught up with my friend Jess, a seasoned digital marketing strategist, over a cup of coffee. Jess and I often find ourselves delving into the labyrinth of marketing strategies, and this time, she had some fascinating insights to share about...

Navigating the Ethical Maze of AI in Social Media Scheduling

by Marcie Terman | Nov 20, 2024 | Blog

The other day, I sat down for a coffee with my friend Alex, who’s been working with social media for years. We found ourselves diving into an unexpectedly deep discussion about the ethics of using AI to optimise social media posting schedules. You know, the kind...

Cracking the Code: Using AI to Find and Reach Niche Audiences on Social Media

by Marcie Terman | Nov 19, 2024 | Blog

Last week, I had a fascinating catch-up with my friend Alex, who has been diving deep into the world of AI-driven marketing. Over a cup of coffee, they shared their experience of using artificial intelligence to identify and target niche audiences on social media. As...

Cracking the Code of Customer Emotion: A Chat on Sentiment Analysis

by Marcie Terman | Nov 18, 2024 | Blog

Last week, I had an enlightening conversation with my friend Alex, who recently finished a project using sentiment analysis to refine marketing messages. Over a cup of coffee, Alex shared their journey and insights on how they harnessed customer sentiment to fine-tune...

Crafting a Brand Persona with Stories and Live Video Content

by Marcie Terman | Nov 17, 2024 | Blog

When I first embarked on the journey of building a brand personality, the challenge seemed daunting. The digital landscape was awash with content, and the competition was fierce. Yet, through trial and error, I discovered that the secret lay in crafting consistent...