Marcie Terman

Cracking the Code: My Journey to Hyper-Personalised Mobile Experiences

by Marcie Terman | Nov 13, 2025 | Blog

Right, let’s talk about something I’m genuinely excited about: mobile-first personalisation. It’s not just a buzzword; it’s the future of how we connect with users online, especially when they’re glued to their phones. And the key?...

LinkedIn Automation: My Chat with Molly About AI Superpowers

by Marcie Terman | Nov 11, 2025 | Blog

So, I was grabbing a coffee with Molly the other day, and the conversation naturally drifted towards the ever-evolving world of LinkedIn. Molly’s been trying to boost her business development efforts, and she’s been particularly intrigued by the promise of...

Crisis Averted: How X Listening Turned Our Business Around

by Marcie Terman | Nov 10, 2025 | Blog

Right, let’s dive in. I recently had a cracking chat with Kian about using X (think of it as social listening on steroids) for crisis management and – crucially – turning potential disasters into opportunities. Kian’s been instrumental in helping...

Unlock Your Marketing Potential: Turbocharge Lead Gen with Spot-On Personas

by Marcie Terman | Nov 9, 2025 | Blog

Alright, settle in, because today we’re diving deep into something that completely transformed our marketing strategy: using detailed buyer personas built from accurate audience segmentation. I recently had a great chat with Brandon, our Head of Marketing, about...

X Marks the Spot: Proactive Reputation Repair and New Business Generation

by Marcie Terman | Nov 8, 2025 | Blog

Right, let’s dive into something incredibly powerful: using ‘X’ (formerly Twitter) not just to manage crises, but to proactively prevent them and even generate new business. It’s all about building a fortress of good reputation before the storm...