Facebook Gold: Digging Deeper with Data

Facebook Gold: Digging Deeper with Data

Right, let’s get straight to it. I recently had a cracking chat with Alexander, a proper Facebook ads whizz, about unlocking new customer segments. We focused specifically on using data to optimise everything – A/B testing, analytics, the whole shebang....
Retargeting Revelations: Pixel Power!

Retargeting Revelations: Pixel Power!

Right, so, I was chatting with Joel the other day – he’s a bit of a whizz when it comes to Facebook ads – and we got deep into the weeds of retargeting. Specifically, how to squeeze every last drop of value out of the Facebook Pixel, especially for those...
Quiz Time: LinkedIn Lead Gen, Done Right!

Quiz Time: LinkedIn Lead Gen, Done Right!

Right, so I was chatting with Brandon the other day, and we were batting around ideas for upping our lead generation game on LinkedIn. You know, the usual – boosting visibility, attracting the right kind of clients, that sort of thing. We quickly landed on interactive...