Marcie Terman

Beyond Demographics: Cracking the Code to Better Leads

by Marcie Terman | Feb 5, 2026 | Blog

Right, so I sat down with Max the other day – marketing guru, absolute legend in the office, you know the type – to pick his brain about something that’s been buzzing around my head: psychographics. We all know demographics, age, income, location… but what about...

From Complaint to Conversion: My AI-Powered Customer Support Journey

by Marcie Terman | Feb 4, 2026 | Blog

Right, let’s talk about something that’s been revolutionising my approach to customer support: turning those dreaded negative reviews and frustrated survey responses into opportunities for genuine connection and, ultimately, conversion. I’m talking...

Contextual Product Recommendations: My Journey with AI-Powered Upselling in Email

by Marcie Terman | Feb 2, 2026 | Blog

Right, let’s talk personalised email campaigns. We all know the game – blasting out generic offers just doesn’t cut it anymore. Customers are savvy; they expect more. They want to feel understood, like their individual needs are being met. That’s where AI...

LinkedIn Gold: Mining Data for Sales Success

by Marcie Terman | Feb 1, 2026 | Blog

Right, let’s talk LinkedIn and how we can actually make it pay the bills, shall we? I recently had a cracking chat with Skye, a proper LinkedIn whizz, about how to move beyond just collecting connections and actually turn them into paying customers. Her...

AI’s Email Magic: Predicting Churn & Saving the Day

by Marcie Terman | Jan 31, 2026 | Blog

Right, so I recently sat down with Mia, a whizz in customer retention, to chew the fat about something seriously cool: how AI and email are teaming up to stop customers from jumping ship. We’ve all been there, a niggling issue with a service that, left...