

Right, so, I recently sat down with Josh, owner of ‘The Corner Bistro’ down the road, to pick his brains about something pretty cool: how he’s absolutely smashed it using a hyperlocal Facebook group to basically turn his restaurant into the place to...

Feeling the Pulse: Sentiment on Facebook for Business Growth
Right, let’s dive into something really exciting – using sentiment analysis on Facebook to not just protect your reputation, but actually generate new business. I was chatting with Samantha the other day about this, and it sparked some seriously innovative ideas....

Decoding LinkedIn: From Vanity Metrics to Value-Driven Engagement
Right, so I sat down with Alicia the other day, a proper LinkedIn whizz, to pick her brains about something that’s been bugging me: how to really use LinkedIn analytics to boost business, not just rack up likes. We dived deep into ‘Hyper-Personalized...

LinkedIn Lead Generation: My Deep Dive into Data-Driven Outreach
Right, let’s talk LinkedIn. For ages, it felt like just another social media platform, a digital CV repository, you know? But over the past year, I’ve been really digging into how to use it strategically for business, specifically focusing on leveraging...
