So, the other day, I found myself in a cosy corner of our local café, sipping an overly frothy cappuccino and chatting with my friend Alex, who’s somewhat of a social media wizard. We were talking about how people these days are juggling multiple social media...
Unlocking the Human Touch: NLP in Personalised Social Media
Last weekend, I found myself sitting across from Sam, an old friend who’s been neck-deep in tech since we were teenagers. Our catch-up soon veered into a fascinating discussion about the role of Natural Language Processing (NLP) in personalising social media...
Unlocking Engagement: Timing is Everything
The other day, I was chatting with my friend Jake over a cup of coffee. Jake runs a small but vibrant online community around sustainable living. We were catching up on life when the conversation turned to something he’s been experimenting with: timing his posts...
Harnessing AI Magic: Boosting Customer Retention with Social Media Loyalty
When I first embarked on the journey of integrating AI-driven solutions into customer retention strategies, I was both excited and a tad apprehensive. Social media platforms were already bustling ecosystems, and the idea of leveraging AI to create loyalty programmes...
Mastering Your Brand Voice: A Chat Over Coffee
Last Friday, I found myself at my favourite coffee haunt chatting with my friend Sarah, who had recently embarked on an insightful journey to train her social media team to uphold her company’s brand voice. Over steaming cups of cappuccino, she shared her...
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