Marcie Terman

Mastering Brand Voice Consistency: A Journey through Tools and Technologies

by Marcie Terman | Dec 10, 2024 | Blog

When I first embarked on the quest to maintain brand voice consistency across multiple platforms, the task seemed daunting. My brand’s voice was the cornerstone of our identity, and ensuring it resonated uniformly across every tweet, blog post, and email felt like a...

Influencers: The Modern-Day Trust Builders

by Marcie Terman | Dec 9, 2024 | Blog

The other day, I found myself in a lively conversation with my friend Jess about the fascinating world of influencers and their role in boosting brand trust and credibility. Jess, who has been working in digital marketing for several years, had some compelling...

Unlocking Peak Engagement: A Chat on Training Your AI

by Marcie Terman | Dec 8, 2024 | Blog

The other day, I had a fascinating chat with my friend Jamie, who recently undertook the challenge of training an AI system to recognise and adapt to peak engagement times. Jamie, being a data scientist with a penchant for demystifying complex processes, shared some...

Cracking the Code: AI-Driven Insights for Competitor Analysis in Social Media Marketing

by Marcie Terman | Dec 7, 2024 | Blog

The other day, I found myself in a cosy little café, deep in conversation with my friend Alex, who has been knee-deep in the world of social media marketing. Our chat was fuelled by the sweet aroma of freshly brewed coffee and a shared curiosity about how artificial...

Harnessing AI for Dynamic Crisis Management on Social Media

by Marcie Terman | Dec 6, 2024 | Blog

In today’s digital age, managing a crisis on social media requires more than just quick reflexes and a good PR strategy. With the sheer volume of information flowing through social networks, leveraging artificial intelligence (AI) can be a game-changer....