Marcie Terman

Facebook Watch: A Chat About Reach, Relevance, and Respect

by Marcie Terman | Feb 28, 2026 | Blog

Right, let’s dive in. I was grabbing a virtual coffee with Georgia the other day – she’s a whizz with online marketing, and we got chatting about Facebook Watch. I was picking her brain about how we could really leverage it for our long-form video content,...

Beyond the Batch Blast: My Journey into Hyper-Personalised Email with Federated Learning

by Marcie Terman | Feb 27, 2026 | Blog

For years, I’ve wrestled with the limitations of email marketing. The standard approach – segmenting your audience and blasting out generic messages – just felt… wrong. It lacked the finesse, the personal touch, that I knew was possible. I dreamt of a world...

Facebook Pixel Power-Up: Beyond the Basics!

by Marcie Terman | Feb 25, 2026 | Blog

Right, so I was chatting with Joel the other day, and we got deep into the weeds about using Facebook for generating new business, specifically how to really leverage the Facebook Pixel and cross-platform integration. It’s not just about throwing ads out there...

Sentiment Gold: Mining Product Ideas with X Sentiment Analysis

by Marcie Terman | Feb 24, 2026 | Blog

Right, let’s talk about something that’s been keeping me up at night – in a good way! It’s all about using the power of X (formerly Twitter, but let’s be real, we all still slip up sometimes!) sentiment analysis to spark product development. Forget...

X Marks the Spot: Finding Hot Leads in Trending Topics

by Marcie Terman | Feb 23, 2026 | Blog

Right, so I had a cracking chat with Madeleine the other day about all things X (formerly known as Twitter), and how businesses can actually use it to generate some serious leads. Forget just posting witty one-liners, we’re talking about digging deep into the...