Marcie Terman

Unveiling Your Core Value: Crafting a LinkedIn Company Page That Converts

by Marcie Terman | May 21, 2025 | Blog

Right, let’s talk LinkedIn. Not just the profile you dust off when job hunting, but your company’s LinkedIn page – a potentially powerful engine for generating new business. The key? Ditching the generic brochure-ware and transforming it into a resource...

My LinkedIn Lead Generation Scorecard: From Analytics Jungle to Revenue Runway

by Marcie Terman | May 20, 2025 | Blog

Right, let’s talk LinkedIn. For ages, I felt like I was throwing content into a black hole, hoping something – anything – would stick and magically transform into revenue. Sound familiar? I knew I needed to be data-driven, but deciphering LinkedIn analytics felt like...

Facebook Targeting Demystified: Turning Employees into Brand Champions

by Marcie Terman | May 20, 2025 | Blog

Right, let’s talk Facebook, business growth, and something I’m genuinely excited about: employee advocacy. I’ve been wrestling with ways to truly leverage Facebook for lead generation, and I think I’ve cracked a good nut, by unlocking the power of your...

LinkedIn Learning: Turning Expertise into Opportunity

by Marcie Terman | May 19, 2025 | Blog

Right, let’s dive in! I recently had a fascinating chat with Shannon about how to truly leverage LinkedIn Learning, not just for personal skill boosts, but as a seriously powerful tool for generating new business. It’s more than just passively watching...

LinkedIn Leap: From Company Page to Customer Magnet

by Marcie Terman | May 18, 2025 | Blog

I was just grabbing a coffee with Emma, a friend who’s been absolutely crushing it in marketing recently, when the topic of LinkedIn came up. I’d been racking my brain trying to figure out how to really leverage our company page, and she’s always...