Marcie Terman

Unlocking Customer Loyalty: My Journey with Social Media Analytics

by Marcie Terman | Aug 6, 2024 | Blog

Embarking on the journey to understand the real impact of social media interactions on customer retention has been both enlightening and transformative. As someone who has always been fascinated by data and its potential to drive business decisions, diving into this...

The Magic Behind the Curtain: Revealing Your Business Process with Authentic Visuals

by Marcie Terman | Aug 5, 2024 | Blog

Hey there! Have you ever wondered what really goes on behind the scenes of a thriving business? Well, you’re in for a treat because today, I’m pulling back the curtain and giving you a sneak peek into how showcasing your business process with authentic visuals can...

Harnessing AI-Driven Sentiment Analysis for Better Influencer Partnerships

by Marcie Terman | Aug 5, 2024 | Blog

When I first heard about AI-driven sentiment analysis, I was intrigued but also sceptical. As someone who has worked with influencers for years, the idea of a machine interpreting human emotions felt like a leap. However, my curiosity won, and I decided to dive into...

The Shortcomings of Pay-Per-Click Advertising for Small and Medium-Sized Enterprises

by Marcie Terman | Aug 4, 2024 | Blog

Currently, pay-per-click (PPC) advertising is a part of almost everyone’s online marketing strategy. For SMEs, PPC offer the attraction of quick visibility with the promise of driving traffic to their websites. While PPC can be effective, it also has shortcomings that...

Listening Pays Off: Boosting Your Bottom Line with Real-Time Social Listening

by Marcie Terman | Aug 2, 2024 | Blog

I used to think that social media was just a platform for sharing holiday photos and cat videos. But as I ventured deeper into the world of digital marketing, I discovered the immense power of social listening. Let me walk you through my journey of measuring the ROI...