Marcie Terman

Predictive Analytics in Social Media: Using AI to Forecast Trends

by Marcie Terman | Sep 27, 2024 | Blog

When I first heard about predictive analytics in social media, I was both intrigued and sceptical. As a digital marketer, I was aware of the power of data, but using AI to forecast trends seemed like a leap into the future. So, when I got the chance to dive into this...

Unlocking the Magic of Video Ads: A Journey to Higher Engagement and ROI

by Marcie Terman | Sep 26, 2024 | Blog

When I first dipped my toes into the world of digital marketing, I was fascinated by the myriad of ways to engage audiences. However, it wasn’t until I truly harnessed the power of video ads that I saw a transformative impact on both engagement and return on...

Elevating Your Brand: A Journey Through Influencer Marketing

by Marcie Terman | Sep 25, 2024 | Blog

Embarking on the journey of leveraging influencer marketing to create a seamless brand experience was both exhilarating and educational. As a seasoned marketer, I discovered that when done right, influencer marketing can be a game-changer. Here’s a detailed account of...

How AI Insights Helped Us Ace Social Media Contests and Giveaways

by Marcie Terman | Sep 24, 2024 | Blog

Hey there! I had the most intriguing conversation with my friend Alex the other day. We were catching up over coffee, and the topic wandered into the exciting realm of personalised social media contests and giveaways. Alex has been using AI insights to master this...

Unlocking the Power of AI-Driven Insights: A Casual Chat with Jane Doe

by Marcie Terman | Sep 23, 2024 | Blog

I had the pleasure of sitting down with Jane Doe, a seasoned content strategist, to chat about how AI-driven insights have completely transformed her approach to content strategy. If you’re a content creator looking to optimise your strategy based on trend analysis,...