Marcie Terman

Discovering Audience Segmentation: A Chat with a Marketing Maverick

by Marcie Terman | Sep 22, 2024 | Blog

Ever wondered how to make your marketing campaigns hit just the right notes with your audience? I recently had the pleasure of chatting with Emma, a seasoned marketing professional, who shared some incredible insights on audience segmentation and tailoring campaigns...

Cracking the Code: Leveraging AI to Analyse Social Media Trends for Personalised Marketing Campaigns

by Marcie Terman | Sep 21, 2024 | Blog

It’s not every day you get to sit down with a wizard of the modern marketing world, but that’s exactly what I did yesterday. I had the pleasure of interviewing Sarah, a digital marketing expert who has been at the forefront of using artificial intelligence (AI) to...

Harnessing Sentiment Analysis for Stellar Social Media Planning

by Marcie Terman | Sep 20, 2024 | Blog

I remember the moment it clicked for me: the power of AI-driven sentiment analysis in social media content planning. It was a game-changer, transforming my approach from guesswork to a data-backed strategy. Let me walk you through how I navigated this fascinating...

Segmenting Influencers with AI: A Coffee Chat with an Expert

by Marcie Terman | Sep 19, 2024 | Blog

I recently had the pleasure of chatting with Sophie, a digital marketing strategist who has been utilising AI-powered tools to segment influencers based on niche markets. We met at a quaint coffee shop, and as we settled into our plush armchairs, I could tell this was...

Mastering Social Media Ad Copy with Natural Language Processing

by Marcie Terman | Sep 18, 2024 | Blog

I’ve always been fascinated by the power of words, especially when it comes to crafting compelling social media ad copy. With the advent of Natural Language Processing (NLP), my journey in ad creation took an exciting turn. Let me walk you through my experience...