Marcie Terman

Unlocking the Magic of Social Media Chatbots: A Cuppa Chat with a Pro

by Marcie Terman | Sep 30, 2024 | Blog

It was one of those rare sunny afternoons, and I found myself at a quaint little café with my friend Jake, a digital marketing whiz who’s been diving deep into the world of social media chatbots. We both had a steaming cup of coffee in hand and a lot to catch up on....

Harnessing the Power of Influencer-Generated Content: A Real Chat

by Marcie Terman | Sep 29, 2024 | Blog

Last week, I had an enlightening chat with my friend Anna about her recent success using influencer-generated content (IGC) for her social media strategy. Anna’s insights were so valuable that I thought it would be worth sharing our conversation here. If you’ve ever...

Creating Shareable Video Content: An Insider’s Chat on Best Practices and Tools

by Marcie Terman | Sep 28, 2024 | Blog

Hey there! Today, I had an enlightening chat with my friend Alex, who’s a whiz at creating shareable video content. If you’ve ever wondered how to make your videos pop and go viral, you’re in for a treat. Sit back, relax, and let’s dive into Alex’s...

Predictive Analytics in Social Media: Using AI to Forecast Trends

by Marcie Terman | Sep 27, 2024 | Blog

When I first heard about predictive analytics in social media, I was both intrigued and sceptical. As a digital marketer, I was aware of the power of data, but using AI to forecast trends seemed like a leap into the future. So, when I got the chance to dive into this...

Unlocking the Magic of Video Ads: A Journey to Higher Engagement and ROI

by Marcie Terman | Sep 26, 2024 | Blog

When I first dipped my toes into the world of digital marketing, I was fascinated by the myriad of ways to engage audiences. However, it wasn’t until I truly harnessed the power of video ads that I saw a transformative impact on both engagement and return on...