Marcie Terman

Selling Online 2024: The Increasing Role of Social Networks in Business Purchasing Decisions

by Marcie Terman | Aug 23, 2024 | Blog

Today, social networks have emerged as pivotal players in business purchasing decisions. This shift is natural; after all, people have always turned to their peers for recommendations. Whether it’s validating the reliability of a car, noticing its popularity...

Cracking the Code: Using AI to Analyse Competitor Hashtag Strategies and Trends

by Marcie Terman | Aug 23, 2024 | Blog

In today’s digital age, staying ahead of the competition requires more than just innovative products and services; it demands a keen understanding of social media strategies. One of the most potent tools in a marketer’s arsenal is the use of hashtags. Recently,...

Chatbots: The Unsung Heroes of Influencer Marketing Campaigns

by Marcie Terman | Aug 22, 2024 | Blog

As someone who has dipped their toe into the bustling world of influencer marketing, I’ve found that leveraging the power of chatbots can be a game-changer. It wasn’t until I started using them in my campaigns that I truly appreciated their potential. Let me walk you...

Maximising Engagement: The Power of Seasonal and Trending Visuals

by Marcie Terman | Aug 21, 2024 | Blog

As someone who has spent the better part of a decade navigating the ebbs and flows of social media, I can tell you that staying relevant often feels like trying to hit a moving target. One of the most effective strategies I’ve discovered to keep my audience...

Crafting Consistency: How I Mastered Branding to Manage Customer Relationships on Social Media

by Marcie Terman | Aug 20, 2024 | Blog

There’s something magical about seeing your brand come to life on social media. When I first embarked on this journey, I didn’t quite realise how critical consistent branding would be in managing customer relationships. Now, looking back, I can confidently...