Marcie Terman

Unleashing AI: Revolutionising Content Strategy on Social Media

by Marcie Terman | Nov 14, 2024 | Blog

Embarking on a journey to enhance my content strategy with AI analytics has been nothing short of transformational. As a digital content creator, the ever-evolving landscape of social media can often feel like trying to catch lightning in a bottle. However, by...

Unlocking the Power of Social Media for Customer Relationships: A Chat with Jenny

by Marcie Terman | Nov 13, 2024 | Blog

Last week, I had the opportunity to sit down with Jenny, a digital marketing strategist who has a knack for turning social media platforms into powerful tools for Customer Relationship Management (CRM). Our conversation felt more like a chat over coffee than a formal...

Cracking the Code of Consistent Brand Voice on Social Media

by Marcie Terman | Nov 12, 2024 | Blog

Over a cup of coffee at the local café, I found myself in a fascinating conversation with my friend Alex, a digital marketing strategist who has a knack for creating distinctive brand voices. We were discussing the importance of maintaining a consistent voice across...

Live Videos vs. Stories: A Casual Coffee Chat on Customer Interaction

by Marcie Terman | Nov 11, 2024 | Blog

Last Thursday, I found myself nestled in the corner of my favourite coffee shop, sipping a frothy cappuccino while engaging in a fascinating discussion with my friend, Emma. Emma is a digital marketing enthusiast, and we were dissecting the age-old debate in the world...

Unlocking Precision: How AI Transformed My Social Media Campaigns

by Marcie Terman | Nov 10, 2024 | Blog

When I first ventured into the realm of social media marketing, my approach to audience segmentation was rudimentary at best. Like many, I relied heavily on basic demographic data and some intuition. However, it wasn’t long before I realised that this method was akin...