Marcie Terman

Lights, Camera, Leads: Unlocking LinkedIn with Personalized Video

by Marcie Terman | Nov 7, 2025 | Blog

Right, so I sat down with David the other day, a real guru in the B2B sales world, to pick his brains about something that’s been buzzing in my head – personalized video messaging on LinkedIn. We wanted to understand how to use these techniques to generate new...

Level Up Your LinkedIn: Turning Newsletters into Lead-Generating Powerhouses

by Marcie Terman | Nov 6, 2025 | Blog

Right, let’s talk LinkedIn. We all know it’s the place for professionals, but are you truly leveraging its potential for generating new business? I’ve been diving deep into LinkedIn Newsletter Strategy for Long-Term Engagement, and honestly,...

X-Ray Vision for Your Business: Decoding the Market with Real-Time Data

by Marcie Terman | Nov 5, 2025 | Blog

So, I was chatting with Luca the other day – Luca works in market strategy, a seriously switched-on guy. We were bouncing around ideas about using ‘X’ – you know, the platform formerly known as Twitter – for something beyond just shouting into the void. We...

Diving Deep: Real-Time Email Magic with Dynamic Content

by Marcie Terman | Nov 4, 2025 | Blog

Right, let’s talk about something I’m genuinely excited about: dynamic email content. We’re not just sending out generic blasts anymore; we’re crafting individualised experiences, all thanks to the power of real-time data and a little sprinkle...

Unlock Your Website’s Potential: Personalisation Through Segmentation

by Marcie Terman | Nov 3, 2025 | Blog

I recently sat down with Demi, a marketing whiz with a knack for understanding online audiences, to pick her brain about audience segmentation. We were chatting about how crucial it is for website owners to really know their visitors, and how that knowledge can...