LinkedIn Alchemy: Turning Personas into Profit

LinkedIn Alchemy: Turning Personas into Profit

Right, so I was grabbing a coffee with Cerys the other day, and we got talking about LinkedIn. Not just the usual, ‘polish your profile’ stuff, but how to really use it to drum up new business. Specifically, we were diving deep into hyper-personalized...
Kingdom Come: Facebook Groups as Goldmines

Kingdom Come: Facebook Groups as Goldmines

Right, so I sat down with Mason the other day – a proper whiz when it comes to Facebook marketing – to pick his brain about something I’ve been wrestling with: turning Facebook Groups into genuine lead generators, not just digital tumbleweeds. We were chatting...