Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the kind of thing where you feel like the advert actually gets you, like it’s reading your mind (in a good way!). But,...
Privacy-Preserving Personalisation: My Deep Dive into Federated Email Learning
Right, let’s talk personalised email. We all know the power of a well-crafted, individually tailored message. But the ethical tightrope walk of data privacy? That’s where things get tricky. I’ve been wrestling with this fascinating area, specifically how...
Beyond the Numbers: How Psychographics Unlock Hyper-Personalised Customer Experiences
Right, let’s talk about something I’m genuinely passionate about: crafting customer experiences that truly resonate. For years, businesses have relied heavily on demographics – age, location, income – to understand their audience. And while demographics...
Unlocking Untapped Potential: Storytelling and the Competitive Edge
Right, so I sat down with Ewan the other day, a marketing guru I’ve known for ages. We were chatting about something I’m super passionate about: how understanding your audience isn’t just good practice, it’s a straight-up competitive weapon. We...
Unlocking ROI: AI Customer Support and Personalised Email Magic
Right, let’s dive into something that’s been buzzing around my head – and hopefully yours too – for a while: AI-powered customer support and how it’s revolutionising the way we use email. I recently had a fascinating chat with Amber, a real guru in...
Loyalty Unleashed: Values, Beliefs, and Your Brand
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LinkedIn Gold: Digging Deep with Data
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Cracking the Local Code: Facebook & Geotargeting
X Marks the Spot: PR Gold on Social!
My LinkedIn Newsletter A/B Testing Adventure: Boosting En…
Beyond the Generic: Hyper-Personalised Event Invitations …
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