Marcie Terman

Finding the Sweet Spot: A Chat on Balancing Automation and Human Touch in Customer Service

by Marcie Terman | Oct 13, 2024 | Blog

The other day, I had a fascinating conversation with Alex, a friend who works in customer relations for a mid-sized tech company. We were sitting at our favourite coffee shop, and the topic of how businesses are navigating the tricky waters of automation and...

Influencer Marketing: The Silent Powerhouse of Modern Business

by Marcie Terman | Oct 13, 2024 | Blog

Influencer marketing is so much more than people grimacing during selfies in front of a new restaurant. While that might be the image that pops into your head, the reality is far more sophisticated. In our hyper-aggressive sales environment, where gatekeepers...

Predicting the Future: A Chat on Influencer Trends and Topics

by Marcie Terman | Oct 12, 2024 | Blog

The other day, I found myself in an engrossing conversation with my friend Alex, who works in digital marketing. We were sipping our coffees in a bustling café when the topic of predictive analytics came up. Specifically, Alex had been exploring how predictive...

Building Connections: How User-Generated Content Fosters Brand Loyalty

by Marcie Terman | Oct 12, 2024 | Blog

As I sat down with Jamie, a dynamic social media strategist who’s been at the forefront of creating vibrant online communities, I was eager to dive into her world of user-generated content (UGC). Jamie has an infectious passion for her work, and I knew she’d...

Revolutionising Customer Journeys with AI: An Inside Look

by Marcie Terman | Oct 11, 2024 | Blog

It was a crisp autumn afternoon when I sat down with Emma, a digital marketing strategist who has been making waves in the industry by enhancing customer journey mapping with AI-based audience segmentation. Over a steaming cup of coffee, Emma shared her insights into...