Marcie Terman

Building Trust Through User-Generated Content: A Personal Journey

by Marcie Terman | Aug 13, 2024 | Blog

Imagine walking into a room filled with people who are excited to be there, all contributing to a shared purpose. That’s the magic of leveraging user-generated content (UGC) in your storytelling. It’s a journey I embarked on to build a community centred around trust...

Mastering the Art of AI: Training Systems to Tackle Social Media Inquiries

by Marcie Terman | Aug 12, 2024 | Blog

Embarking on the journey of training AI systems to understand and respond to common customer inquiries on social media felt like stepping into a futuristic world where technology and human interaction seamlessly blend. I want to take you through my experience, sharing...

Harnessing the Power of Social Media Feedback Loops for Campaign Optimisation

by Marcie Terman | Aug 11, 2024 | Blog

Diving into the world of campaign optimisation through social media feedback loops has been one of the most enlightening experiences in my marketing journey. When I first began experimenting with this iterative process, I was astounded by how much it transformed my...

Maximising ROI with AI: A Journey through Automating Ad Spend Allocation

by Marcie Terman | Aug 10, 2024 | Blog

Hello, fellow marketers and tech enthusiasts! Today I’m going to dive into a topic that has revolutionised my approach to social media advertising: automating ad spend allocation using AI. If you’ve ever wondered how to get the best bang for your buck on platforms...

Unleashing the Power of Natural Language Processing for Influencer Identification

by Marcie Terman | Aug 9, 2024 | Blog

I’ve always had a fascination with the transformative power of technology, and recently I delved into the realm of Natural Language Processing (NLP) to see how it enhances influencer identification. The journey was enlightening, and I’m excited to share my...