Marcie Terman

How I Leveraged User-Generated Content in Social Media Contests to Build Brand Loyalty

by Marcie Terman | Aug 2, 2024 | Blog

When I first embarked on the journey of leveraging user-generated content (UGC) in social media contests, I had no idea just how transformative it would be for building brand loyalty. It wasn’t just about boosting engagement; it was about creating a community...

Spotting the Future: How I Used Social Media to Identify Emerging Trends

by Marcie Terman | Aug 2, 2024 | Blog

One of the most fascinating aspects of working in marketing is the constant evolution of consumer interests and behaviours. Keeping up with these changes can be challenging, but it’s also incredibly rewarding. Recently, I embarked on a journey to master trend analysis...

Mastering Mobile Photography: Techniques for Capturing Eye-Catching Photos with Your Smartphone

by Marcie Terman | Aug 2, 2024 | Blog

As someone who’s always been passionate about photography but often found the gear to be too cumbersome, discovering the potential of my smartphone camera was a revelation. Smartphones have become incredibly powerful tools for capturing stunning images, and with...

Refining Social Media Content with AI-Enhanced A/B Testing: My Journey

by Marcie Terman | Aug 2, 2024 | Blog

When I first heard about AI-enhanced A/B testing, I was intrigued but sceptical. Could artificial intelligence really revolutionise the way I refine my social media content? Turns out, it can—let me take you through my journey and how you can replicate the process to...

Harnessing AI to Spot Emerging Influencers for Your Brand

by Marcie Terman | Aug 2, 2024 | Blog

When I first delved into the world of influencer marketing, it felt like trying to find a needle in a haystack. The digital landscape is flooded with countless personalities, each vying for attention. However, I soon discovered that Artificial Intelligence (AI) could...