

Right, let’s talk LinkedIn. We all know it’s the place for professional networking, but for ages, I saw it as just a digital CV depository. That was until I stumbled upon its true potential: a lead generation engine fuelled by recruitment. Specifically, by...

LinkedIn’s Personal Touch: Friend or Foe?
I recently had a fascinating chat with Nathan, a seasoned digital marketing guru, about something that’s been on my mind a lot lately: the ethics of hyper-personalisation on LinkedIn. We’re all aiming to connect with the right people and generate new...

Supercharging Sales: My Journey with LinkedIn Sales Navigator Integrations
Right, let’s talk LinkedIn Sales Navigator. For a while, it felt like I was only scratching the surface. I knew it held immense potential for generating new business, but using it in isolation felt… inefficient. I was spending too much time switching between...

My Deep Dive into Ethical LinkedIn Scraping: A Lead Generation Odyssey
Right, so I recently took on a pretty interesting project: figuring out the best way to ethically scrape LinkedIn for lead generation. It’s a bit of a tightrope walk, this whole data enrichment thing, but the potential payoff for targeted outreach is huge. I...
