Last week, I had the opportunity to sit down with Jenny, a digital marketing strategist who has a knack for turning social media platforms into powerful tools for Customer Relationship Management (CRM). Our conversation felt more like a chat over coffee than a formal...
Cracking the Code of Consistent Brand Voice on Social Media
Over a cup of coffee at the local café, I found myself in a fascinating conversation with my friend Alex, a digital marketing strategist who has a knack for creating distinctive brand voices. We were discussing the importance of maintaining a consistent voice across...
Live Videos vs. Stories: A Casual Coffee Chat on Customer Interaction
Last Thursday, I found myself nestled in the corner of my favourite coffee shop, sipping a frothy cappuccino while engaging in a fascinating discussion with my friend, Emma. Emma is a digital marketing enthusiast, and we were dissecting the age-old debate in the world...
Unlocking Precision: How AI Transformed My Social Media Campaigns
When I first ventured into the realm of social media marketing, my approach to audience segmentation was rudimentary at best. Like many, I relied heavily on basic demographic data and some intuition. However, it wasn’t long before I realised that this method was akin...
Streaming Success: Transforming Real-Time Engagement into Sales
A few days ago, I caught up with my friend Alex over coffee. Alex has been diving headfirst into the world of live streaming, particularly focusing on how it turns real-time social media engagement into instant sales opportunities. Being a bit of a marketing...
Harnessing AI for Personalised Social Media Sched…
Visual Content: The Secret Sauce for Social Media…
Listening to the Buzz: A Deep Dive into Social Li…
Cracking the Code: AI-Driven Hashtag Strategy for Social…
Retargeting Ads: Turning Browsers into Buyers
Building Bridges: Social Media and Customer Loyal…
Chatbots in Action: A Deep Dive into Businesses T…
Unveiling Competitor Insights through AI: A Frien…
Spotting the Next Big Thing: How AI Helps Uncover…
Harnessing AI for Seamless Brand Consistency in V…
