Marcie Terman

Building Trust: How Authentic User-Generated Content Can Enhance Brand Credibility

by Marcie Terman | Aug 2, 2024 | Blog

When I first embarked on the journey of improving my brand’s credibility, I never imagined that user-generated content (UGC) would become my secret weapon. The idea seemed simple enough: leverage the voices of my most passionate customers to build trust with potential...

Crafting Authentic Content: Tips for Influencers and Brands

by Marcie Terman | Aug 2, 2024 | Blog

When I first started my journey as an influencer, I was often overwhelmed by the sheer volume of advice on creating content. Everyone seemed to have a different opinion on what works best. However, after years of trial and error, I’ve honed in on some key strategies...

Unlocking the Secrets of Visual Content Success: A Journey Through Metrics and Strategies

by Marcie Terman | Aug 2, 2024 | Blog

In the ever-evolving world of social media, understanding the effectiveness of visual content can be a game-changer. Not long ago, I embarked on a quest to measure and optimise the success of my visual posts. This journey was not just about crunching numbers; it was...

Unleashing the Magic: The Power of Storytelling in Social Media Marketing

by Marcie Terman | Aug 2, 2024 | Blog

I still remember the day I stumbled upon the power of storytelling in social media marketing. It was an ordinary Tuesday, and I was scrolling through Instagram, sipping my morning coffee. Suddenly, a post caught my eye—a heartwarming story about a small bakery that...

How Brands Turned Fans into Marketers: A Deep Dive into User-Generated Content

by Marcie Terman | Aug 2, 2024 | Blog

I can still remember the first time I stumbled upon a brand that had masterfully leveraged user-generated content (UGC) on social media. It was like a lightbulb moment; I realised that the most authentic and impactful marketing didn’t come from the brand itself...