Marcie Terman

Mastering A/B Testing: A Journey to Optimising Social Media Ad Campaigns

by Marcie Terman | Aug 2, 2024 | Blog

When I first heard about A/B testing, it sounded like a mystical tool that only data wizards could wield. Fast forward a few months, and it’s become an integral part of my social media ad campaigns. Today, I’ll walk you through my adventure with A/B testing and how it...

Harnessing AI for Ultimate Social Media Engagement

by Marcie Terman | Aug 2, 2024 | Blog

As someone who’s always been passionate about leveraging technology for better outcomes, my recent foray into using AI to analyse and optimise social media engagement strategies has been nothing short of revelatory. I’m thrilled to share my journey, offering insights...

Unlocking Accessibility: How AI Transformed My Visual Content

by Marcie Terman | Aug 2, 2024 | Blog

Last month, I embarked on an enlightening journey to make my visual content more accessible using AI tools. As someone who constantly creates and shares visual media online, I felt a deep responsibility to ensure that my content was inclusive. Here’s a detailed...

Taking Customer Service to the Next Level: Integrating Social Media Chatbots with CRM Systems

by Marcie Terman | Aug 2, 2024 | Blog

When I first embarked on the journey of integrating social media chatbots with our CRM system, I had no idea how transformative this experience would be. If you’re considering this leap, fasten your seatbelt—you’re in for an exhilarating ride. The Spark of...

Revitalising Your Social Media Ads with AI: A Personal Journey

by Marcie Terman | Aug 2, 2024 | Blog

Recently, I’ve been grappling with a significant challenge in my social media marketing efforts: ad fatigue. You know the drill—when your audience grows weary of seeing the same ads repeatedly, leading to diminishing returns. It’s a common problem, but I...