Marcie Terman

Unleashing the Power of Hashtags: Taking Your Social Media Contests to the Next Level

by Marcie Terman | Oct 3, 2024 | Blog

I still remember the first time I decided to run a social media contest. I was both excited and a tad overwhelmed by the possibilities. The potential to engage with my audience and expand my reach was tantalising, yet the intricacies of social media strategy were...

A Coffee Chat on Using Machine Learning to Find Niche Audiences on Social Media

by Marcie Terman | Oct 2, 2024 | Blog

I recently sat down with my friend Alex over a cup of coffee, eager to dive into an intriguing conversation about leveraging machine learning to identify and target niche audiences on social media. Alex’s expertise in this area is something I’ve always...

Unlocking the Secrets: Measuring the ROI of Influencer Partnerships on Social Media

by Marcie Terman | Oct 1, 2024 | Blog

Recently, I had the pleasure of sitting down with my friend Anna, who has been working tirelessly in the social media marketing world. We delved into the often puzzling task of measuring the return on investment (ROI) of influencer partnerships. Our chat was both...

Unlocking the Magic of Social Media Chatbots: A Cuppa Chat with a Pro

by Marcie Terman | Sep 30, 2024 | Blog

It was one of those rare sunny afternoons, and I found myself at a quaint little café with my friend Jake, a digital marketing whiz who’s been diving deep into the world of social media chatbots. We both had a steaming cup of coffee in hand and a lot to catch up on....

Harnessing the Power of Influencer-Generated Content: A Real Chat

by Marcie Terman | Sep 29, 2024 | Blog

Last week, I had an enlightening chat with my friend Anna about her recent success using influencer-generated content (IGC) for her social media strategy. Anna’s insights were so valuable that I thought it would be worth sharing our conversation here. If you’ve ever...