Marcie Terman

Mastering the Art of Automating Social Media Responses: Balancing AI with a Personal Touch

by Marcie Terman | Sep 4, 2024 | Blog

As a social media manager, I’ve always found the challenge of maintaining a personal touch while scaling up interactions to be quite daunting. When I first heard about using AI to automate social media responses, I was sceptical. Could a machine really maintain the...

Navigating Social Media Storms with Conversational AI: A Personal Journey

by Marcie Terman | Sep 3, 2024 | Blog

In the fast-paced world of social media, crises can erupt out of nowhere, leaving brands scrambling to respond. Having been through the wringer myself, I can confidently say that conversational AI has been a game-changer in managing these chaotic moments. Let me take...

Navigating Ethical Waters: Transparency and Trust in AI-Driven Social Media Content

by Marcie Terman | Sep 2, 2024 | Blog

When I first delved into the world of AI-driven social media content, I was both excited and apprehensive. Excited by the endless possibilities for connectivity and creativity, but apprehensive about the ethical implications. As I ventured deeper, I realised the...

How Brands Use Stories and Live Videos to Hook Customers

by Marcie Terman | Sep 1, 2024 | Blog

Have you ever found yourself captivated by a brand’s story or live video? I have, and it got me thinking about how brands use these tools to build deeper connections with their audience. So, I decided to dig a bit deeper and explore some case studies of brands...

Harnessing the Magic of Personalisation: My Journey with Social Media Chatbots and Customer Engagement

by Marcie Terman | Aug 31, 2024 | Blog

Imagine a world where every customer interaction feels uniquely tailored to them. This isn’t some distant dream; it’s the reality of using social media chatbots for customer engagement. Let me take you through my journey and show you how you can harness...