Marcie Terman

Cracking the Code of Social Media Metrics Through Machine Learning

by Marcie Terman | Aug 2, 2024 | Blog

Ever wondered how some social media posts attract thousands of likes, shares, and comments while others fade into obscurity? I was intrigued by this mystery and decided to delve into the world of machine learning to forecast social media engagement metrics. Here’s a...

Maximising Your Content: My Journey with AI for Social Media Repurposing

by Marcie Terman | Aug 2, 2024 | Blog

Have you ever found yourself staring at a blank screen, wondering how you can keep your social media channels fresh and engaging? That was me until I discovered the power of AI in analysing and repurposing existing content. Let me take you through my experience and...

Turning Contest Followers into Loyal Customers: My Journey

by Marcie Terman | Aug 2, 2024 | Blog

When I first ran a contest on my social media page, I was thrilled to see a surge in followers and engagement. However, the real challenge began after the contest ended. How could I retain these new followers and convert them into loyal customers? Here’s how I...

Mastering ROI: Real-Life Social Media Advertising Triumphs

by Marcie Terman | Aug 2, 2024 | Blog

Exploring the world of social media advertising can feel like navigating a labyrinth. That’s exactly how I felt before I stumbled upon a few inspiring case studies of brands that not only found their way but also thrived, maximising their return on investment (ROI) in...

Harnessing AI-Powered Sentiment Analysis to Revolutionise Customer Interactions on Social Channels

by Marcie Terman | Aug 2, 2024 | Blog

When I first heard about AI-powered sentiment analysis, I was sceptical. Could a machine really understand the nuances of human emotion in text? But as I delved deeper, I realised the immense potential it holds for improving customer interactions on social channels....