LinkedIn Algorithm Whispers: Cracking the 2024 Code

by | Jul 28, 2025

So, I was chatting with Samuel the other day – you know, the guy who seems to have cracked the LinkedIn code – and we were diving deep into this whole ‘decoding the latest algorithm’ thing. It’s a constant chase, isn’t it? But he gave me some golden nuggets that I wanted to share, especially concerning experimenting with new features. It’s all about actively monitoring and adapting, apparently.

Content Formats the Algorithm is Loving

First off, Samuel stressed the importance of video. Now, I know, everyone says video. But he was talking more specifically about short, punchy videos that hold attention from the first second. Think under a minute, maybe even 30 seconds. LinkedIn’s algorithm seems to be rewarding content that users watch all the way through. He’s been using LinkedIn Live, but with a twist. He pre-records segments then uses the Live to interact with the audience live and ask questions. His view count has gone crazy.

Also, carousels are still going strong. They are brilliant because people can get hooked into wanting to read the next item on the carousel.

He suggested focusing on accessibility too. Add captions to your videos to make it easy to watch quietly on mobile phones.

Engagement Metrics That Matter Now

It’s not just about likes anymore, folks. It’s about meaningful engagement. Samuel said that comments, especially longer, insightful comments, are worth their weight in gold. The algorithm seems to be prioritising conversations. He’s been actively asking questions in his posts, prompting thoughtful replies, and then engaging with those replies in turn. This creates a virtuous cycle of engagement.

Even better, he’s been using polls with longer descriptive answers, because that gets people looking and gives insight into what other people are thinking.

He also highlighted the importance of ‘dwell time’ – how long people spend on your post. This is why those short, captivating videos are key. The longer someone scrolls to read a longer descriptive answer to a poll, the better the algorithm thinks your post is.

Keyword Optimization: Smarter, Not Harder

Forget stuffing your posts with keywords. That’s so 2010. Samuel’s approach is far more nuanced. He focuses on topic clusters. Instead of peppering a single post with ‘leadership’, ‘management’, and ‘strategy’, he creates a series of interconnected posts, each focusing on a slightly different facet of the leadership topic. He can then link to each post at the end of his daily post.

He researches his keywords using LinkedIn’s search bar itself! He types in a keyword and sees what related terms LinkedIn suggests. These are the terms people are actually searching for. Then he incorporates these into his content organically.

Real-World Impact: Business Development Boost

Samuel shared a story about a marketing agency he knows. They started consistently producing short, educational videos explaining complex marketing concepts. They focused on answering common questions their target audience had. The result? Their organic reach skyrocketed, and they started attracting high-quality leads directly through LinkedIn, and they have a constant string of happy customers.

Another example he gave was about a consultant who began actively participating in relevant LinkedIn groups, offering insightful answers to questions and sharing valuable resources. This positioned him as an authority in his field, and he saw a significant increase in inquiries for his services. He only had to offer helpful comments and give value to other people!

Experimenting with New LinkedIn Features

This is where things get really interesting. Samuel is obsessed with trying out every new feature LinkedIn throws out, no matter how small. He views each new feature as a potential opportunity to gain a competitive edge. He then builds it into his daily post to see how the audience and algorithm takes to it.

For example, when LinkedIn introduced the ability to add a ‘cover story’ to your profile picture, he immediately created a short video explaining his unique selling proposition. He saw a noticeable increase in profile views and connection requests.

He also uses LinkedIn articles to create his blogs because he has found this gives him more views.

He’s currently experimenting with LinkedIn newsletters, because these are the best way to share your information to your audience.

It’s all about staying ahead of the curve, folks. It’s important to follow LinkedIn’s official blog and industry news to stay informed about upcoming changes and new features. He says the key is to adopt it quickly.

To recap, engaging content, meaningful interactions, smart keyword use, and quickly acting on new features is the winning formula for the updated Linkedin algorithm. Don’t be afraid to experiment and be flexible with how you reach your audience, and always consider what your target audience would want to know.