Blog
Privacy-Preserving Personalisation: My Deep Dive into Federated Email Learning
Right, let's talk personalised email. We all know the power of a well-crafted, individually tailored message. But the ethical tightrope walk of data...
Beyond the Numbers: How Psychographics Unlock Hyper-Personalised Customer Experiences
Right, let's talk about something I'm genuinely passionate about: crafting customer experiences that truly resonate. For years, businesses have...
Unlocking Untapped Potential: Storytelling and the Competitive Edge
Right, so I sat down with Ewan the other day, a marketing guru I've known for ages. We were chatting about something I'm super passionate about: how...
Unlocking ROI: AI Customer Support and Personalised Email Magic
Right, let's dive into something that's been buzzing around my head – and hopefully yours too – for a while: AI-powered customer support and how...
Level Up Your LinkedIn Game: Making Engagement Fun!
Right, so I was chatting with Finlay the other day – he's a bit of a whizz when it comes to LinkedIn and generating new business. We were bouncing...
X Marks the Spot: My Journey to Targeted Advertising Gold
Right, buckle up, because I'm about to take you on a whirlwind tour of how I started using X's advertising platform to absolutely nail targeted...
















