Blog
Decoding Decisions: Psychographics in B2B CRM
Right, let's dive into something fascinating: how understanding why your B2B customers tick, rather than just what they do, can revolutionise your...
Decoding Minds, Not Just Faces: My Chat with Georgia on Psychographics
Okay, so I was catching up with Georgia the other day – she's a whizz in public relations and communications, you know, the kind of person who can...
Turning Twitter Troubles into Triumphs: A Crisis Comms Masterclass
Right, let's dive in! Today, I’m chatting with Sofia, a seasoned crisis communications expert, about how to leverage X (formerly Twitter) to not...
Onboarding Nirvana: Cracking the Code with Hyper-Personalisation
Right, so I recently had a fascinating chat with Gracie, a real whizz when it comes to user onboarding. We were chewing the fat about how AI is...
Turning Tweets into Treasure: Employee Advocacy on X
Right, let's dive into how we can seriously boost business by harnessing the power of our employees on X (formerly known as Twitter, for those still...
X Marks the Spot: Unlocking Social Commerce Gold
Right, so I recently had a cracking chat with Connor about how businesses are really starting to get X, and not just as a shouting platform, but as...