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Right, so the other day I was chatting with Ellis – she’s a whizz when it comes to PR – about something that’s been buzzing in my head for a while:...

Right, let's talk about something that keeps every email marketer up at night: churn. You nurture your list, craft compelling campaigns, and then......

Hello there! As a writer deeply immersed in the world of branding, I've spent countless hours exploring the nuances of brand voice and its impact on...

Right, let's talk about X – or Twitter as some of us still stubbornly call it! – and how I've been using it to whip up a frenzy of engagement and,...

So, I was chatting with Jamie the other day, and we got onto the topic of CRM – Customer Relationship Management. We were discussing the usual...

Right, let’s talk about something that’s been buzzing in my brain – and hopefully will soon be buzzing in yours too: audience segmentation. I've...