Blog
Beyond the ‘About’ Section: My LinkedIn Journey to Hyper-Personalized Outreach
Right, let's talk LinkedIn. For ages, I treated company pages as glorified digital brochures, just skimming the 'About Us' section before firing off...
Email Magic: From Boring to Brilliant!
Right, so I recently had a proper chinwag with Ethan, a mate of mine who's a bit of a whizz when it comes to marketing tech, especially this whole...
Cracking the Code: Dynamic Pricing & the Loyal Customer
Right, let's dive in. I recently had a fascinating chat with Jay, a data scientist who's been knee-deep in the world of dynamic pricing and...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let's dive into something seriously cool: how we're using AI to not just send emails, but to actually predict and prevent customers from...
Level Up Your Leads: Gamifying X for Business Growth
Right, so, picture this: I'm perched on a comfy beanbag (metaphorically, of course, because deadlines don't respect comfort), mug of lukewarm tea in...
My Segmentation Salvation: How Psychographics Transformed My Content
Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and...
















