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Influencer marketing is so much more than people grimacing during selfies in front of a new restaurant. While that might be the image that pops into your head, the reality is far more sophisticated. In our hyper-aggressive sales environment, where gatekeepers block cold callers and our inboxes are bursting with unwanted offers, the subtle art of influencer marketing is gaining ground as a potent strategy in the fight to gain new customers.

The other day, I found myself in an engrossing conversation with my friend Alex, who works in digital marketing. We were sipping our coffees in a...

As I sat down with Jamie, a dynamic social media strategist who's been at the forefront of creating vibrant online communities, I was eager to dive...

It was a crisp autumn afternoon when I sat down with Emma, a digital marketing strategist who has been making waves in the industry by enhancing...

Embarking on the journey of leveraging AI for personalised social media campaigns was akin to stepping into a new world of possibilities. As a...

Embarking on the journey to train my team for effective social listening and customer engagement was like setting sail on uncharted waters. I knew...