Right, let’s have a proper chat about something that’s been buzzing in my head – how understanding our audience’s values actually supercharges brand loyalty. I was just bouncing ideas off Kai the other day, and it sparked some interesting thoughts,...
Level Up Your LinkedIn Game: Skill Assessments and Influencer Magic!
Right, so I was chatting with my mate Peter the other day, someone who’s seriously nailed LinkedIn for business generation – think serious influencer connections and a profile that just screams credibility. We were chewing the fat about innovative ways to...
LinkedIn Gold: Digging Deep with Data
Right, let me tell you about my chat with Isabel the other day – it really got me thinking about how we’re really using LinkedIn, or rather, how we should be. We were grabbing a coffee, and the conversation drifted, as it always does, to the black hole of social...
Unlocking Competitive Edge: My Chat About Audience Segmentation
Right, let’s dive straight in! I recently had a fascinating chat with Rhys, a marketing whizz, about something that’s been buzzing in my ears lately: audience segmentation and psychographic profiling. We weren’t in a sterile boardroom, mind you. Picture a...
Cracking the Local Code: Facebook & Geotargeting
So, I was chatting with Edward the other day – he runs a brilliant little bakery, ‘Edward’s Eats,’ right here in town. We got talking about his struggles with attracting new customers, and it quickly became clear he wasn’t fully leveraging the...










