Episode 38: Winning the Zero-Click Search Game

by Jessica Ruela | Sep 14, 2026 | Blog, Guide To Marketing

Hello and welcome back to the blog! I’m so glad you’re here for Episode 38 of The Busy Business Owner’s Guide to Marketing. Have you ever had that feeling? You’ve been working hard on your SEO, you check your keyword rankings, and things look… pretty good! But...

Episode 37: Your Content Calendar That Actually Works

by Jessica Ruela | Sep 7, 2026 | Blog, Guide To Marketing

Hello and welcome back! I want you to picture this for a moment: you’ve spent hours, maybe even a full Sunday afternoon, creating the most beautiful, color-coded content calendar. It’s a work of art! Each cell is perfectly aligned, the themes are brilliant, and you...

Episode 36: Paid Ads on a Budget: The Tripwire Funnel

by Jessica Ruela | Aug 31, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! It is so good to have you here with me again for episode 36. Today, we’re grabbing a big, intimidating topic by the horns: Paid Ads on a Small Budget. I know what happens for many of you the...

Episode 35: What Your Marketing Partner Should Be Reporting

by Jessica Ruela | Aug 24, 2026 | Blog, Guide To Marketing

Hello and welcome back to The Busy Business Owner’s Guide to Marketing! It’s so good to have you here for episode 35. Today, we are wading into some deep—but critically important—waters. We’re tackling the question: What should my...

Episode 34: The Quarterly Marketing Rhythm: A Framework for Control

by Jessica Ruela | Aug 17, 2026 | Blog, Guide To Marketing

Hello and welcome back! It’s so good to have you here for episode 34 of The Busy Business Owner’s Guide to Marketing. Today, we’re going to tackle a topic that I believe is one of the most powerful mindset shifts you can make for your business: The Quarterly...

Episode 33: From Passive Follower to Active Lead: The Critical Role of the Call-to-Action

by Jessica Ruela | Aug 10, 2026 | Blog, Guide To Marketing

Hello and welcome back! I am so glad you’re joining me for another episode of The Busy Business Owner’s Guide to Marketing. Today, we are diving into one of my absolute favorite topics—one that I believe is the single most powerful lever you can pull in your...