X Marks the Spot: Nurturing Leads the Smart Way

X Marks the Spot: Nurturing Leads the Smart Way

Alright, let’s dive into something I’m really excited about: using X – that vibrant, bustling online space – for lead nurturing and sales automation. I recently had a fantastic chat with Isaac, a marketing whiz who’s been experimenting with X to...
Unlocking Facebook: Employee Power!

Unlocking Facebook: Employee Power!

Right, let’s dive straight in! I recently had a fantastic chat with Courtney, a real whizz when it comes to social media strategy and, more specifically, how businesses can harness the power of their own employees to boost their brand on Facebook. We were...
Beyond Demographics: Cracking the Code to Better Leads

Beyond Demographics: Cracking the Code to Better Leads

Right, so I sat down with Max the other day – marketing guru, absolute legend in the office, you know the type – to pick his brain about something that’s been buzzing around my head: psychographics. We all know demographics, age, income, location… but what about...