Right, so I was chatting with Louie the other day – he’s a bit of a marketing whiz – and we got onto the topic of Facebook. Not just posting pretty pictures and hoping for likes, but really listening to what people are saying. We were kicking around ideas on how...
Ditch the Viral, Embrace the Watch: My Chat About Facebook’s Long-Form Potential
So, I recently had a brilliant chat with Alisha, a marketing whiz who’s been knee-deep in the world of Facebook for years. We were chewing over the whole ‘viral video’ obsession and how, actually, businesses are starting to wake up to something much...
Email Nirvana: Personalization Without the Privacy Panic!
Hey everyone! So, I’ve been diving deep into the world of email marketing lately, trying to figure out how we can truly personalize the experience without, you know, selling our souls (or our customers’ data!). I managed to snag an interview with George, a...
My X-perience: Level Up Event Promotion with Influencers and Thought Leaders
Right, so I’ve been diving deep into the world of X (formerly Twitter, obviously!) for event promotion. It’s a constantly evolving beast, isn’t it? But the potential for reaching a wider audience and driving those registration numbers up is genuinely...
Email’s Evolution: From Blast to Bespoke
So, I was chatting with Billy the other day, and we got onto the topic of email marketing – specifically, how utterly transformative AI is becoming. Billy, who runs a subscription box service for rare teas, was clearly feeling the pain of generic email blasts and...










