Right, let’s dive into something fascinating: how understanding why your B2B customers tick, rather than just what they do, can revolutionise your CRM and, frankly, your whole business. I recently had a cracking chat with Emma, a seasoned CRM strategist, who’s...
Decoding Minds, Not Just Faces: My Chat with Georgia on Psychographics
Okay, so I was catching up with Georgia the other day – she’s a whizz in public relations and communications, you know, the kind of person who can smooth over any crisis with a perfectly crafted message. We got talking about the usual, latest campaigns, flops...
Turning Twitter Troubles into Triumphs: A Crisis Comms Masterclass
Right, let’s dive in! Today, I’m chatting with Sofia, a seasoned crisis communications expert, about how to leverage X (formerly Twitter) to not just survive a reputational crisis, but actually thrive and build stronger customer relationships. It’s a real...
Onboarding Nirvana: Cracking the Code with Hyper-Personalisation
Right, so I recently had a fascinating chat with Gracie, a real whizz when it comes to user onboarding. We were chewing the fat about how AI is completely revolutionising the whole experience, moving way beyond those generic ‘Welcome to Our Platform!’...
Turning Tweets into Treasure: Employee Advocacy on X
Right, let’s dive into how we can seriously boost business by harnessing the power of our employees on X (formerly known as Twitter, for those still adjusting!). I was chatting with Jessica the other day, and her insights into employee advocacy programs were...
X Marks the Spot: Unlocking Social Commerce Gold
Right, so I recently had a cracking chat with Connor about how businesses are really starting to get X, and not just as a shouting platform, but as a proper social commerce hub. Forget just racking up followers; we’re talking turning them into paying customers,...
Decoding Decisions: Psychographics in B2B CRM
Decoding Minds, Not Just Faces: My Chat with Georgia on P…
Turning Twitter Troubles into Triumphs: A Crisis Comms Ma…
Onboarding Nirvana: Cracking the Code with Hyper-Personal…
Turning Tweets into Treasure: Employee Advocacy on X
X Marks the Spot: Unlocking Social Commerce Gold
Hyper-Personalisation: Turning X Conversations into Custo…
X Marks the Spot: Loyalty Unleashed!
Unlocking Facebook Gold: User Stories as Your Secret Weap…
AI-Powered Invites: A Game Changer?
