Right, so I was chatting with Sophie the other day – she’s a whiz at LinkedIn, always finding clever ways to drum up new business. And she dropped a gem on me that I had to share: personalised video messaging. We were chewing over innovative ideas for generating...
LinkedIn Learning: Turning Training into Treasure – A Lead Generation Masterclass
Right, let’s talk LinkedIn. Not just scrolling through your feed, but really using it to generate business. I’m going to walk you through something incredibly powerful we did for a client, let’s call them ‘Acme Solutions’, and how you can...
From Poll to Profit: My LinkedIn Lead Generation Revelation
Right, let’s talk LinkedIn. We all know it’s more than just a digital CV. But I’ve recently discovered something truly powerful: LinkedIn polls. Not just for boosting engagement, mind you, but for actually generating qualified leads. Sounds too good...
Episode 16: Scale Your Community Without Losing Its Soul
Hello and welcome back, friend. You know that slightly bittersweet feeling when something you love gets popular? The little indie band you discovered in a basement suddenly fills arenas. The tiny café where the barista knew your name becomes a sleek chain with a...
Episode 17: Build Your Unbreakable Digital Moat
Hey friend, and welcome back to The Busy Business Owner’s Guide to Marketing. Today I want to talk about something that feels a little bit like medieval warfare… but with way better ROI. I call it building a Digital Moat. You already know the castle metaphor. Your...










