Right, let’s dive in. I recently had a fascinating chat with Jay, a data scientist who’s been knee-deep in the world of dynamic pricing and personalised offers. I wanted to understand how AI can truly transform the post-purchase experience and turn...
Stopping the Churn: AI’s Personalised Email Rescue!
Right, let’s dive into something seriously cool: how we’re using AI to not just send emails, but to actually predict and prevent customers from leaving. I recently had a cracking chat with Amelie, a data whizz, about exactly this. Her insights were...
Level Up Your Leads: Gamifying X for Business Growth
Right, so, picture this: I’m perched on a comfy beanbag (metaphorically, of course, because deadlines don’t respect comfort), mug of lukewarm tea in hand, ready to pick the brain of Laura, our resident gamification guru. We’re tackling a seriously hot...
My Segmentation Salvation: How Psychographics Transformed My Content
Right, let me tell you about a proper content marketing wake-up call I had. For ages, I was churning out blog posts, ebooks, the whole shebang, and while the numbers weren’t terrible, they certainly weren’t setting the world on fire. I was scratching my...
Unlock Content Gold: The Power of Knowing Your Audience
Right, so I’ve just finished chatting with Caitlin, a seriously switched-on content marketing strategist. We were diving deep into something I find endlessly fascinating: how understanding your audience through surveys and questionnaires is absolute gold when it...
X Marks the Spot: Personalisation Without the Privacy Panic
Right, so I was chatting with Luca the other day, and we got onto the topic of using X data for hyper-personalised recommendations. You know, the kind of thing where you feel like the advert actually gets you, like it’s reading your mind (in a good way!). But,...
Cracking the Code: Dynamic Pricing & the Loyal Custom…
Stopping the Churn: AI’s Personalised Email Rescue!…
Level Up Your Leads: Gamifying X for Business Growth
My Segmentation Salvation: How Psychographics Transformed…
Unlock Content Gold: The Power of Knowing Your Audience
X Marks the Spot: Personalisation Without the Privacy Pan…
Privacy-Preserving Personalisation: My Deep Dive into Fed…
Beyond the Numbers: How Psychographics Unlock Hyper-Perso…
Unlocking Untapped Potential: Storytelling and the Compet…
Unlocking ROI: AI Customer Support and Personalised Email…
