Alright, let’s talk Facebook Groups. Not just joining them to lurk (we’ve all been there!), but building and nurturing your own to generate leads and, more importantly, a thriving community. It’s a journey I’ve been on, and trust me, it’s been...
Hyperlocal Hustle: Beyond Postcodes & Pyschographics
Alright folks, grab a cuppa! Today, I’m spilling the tea on something that’s seriously boosted my clients’ local Facebook game: psychographics. I recently sat down with Poppy, a whiz when it comes to crafting engaging local Facebook campaigns, and...
Unlocking Business Growth: My Journey Integrating Facebook Data into a Winning Content Strategy
Right, let’s talk about something I’m genuinely passionate about: leveraging Facebook data to fuel a truly effective content strategy. It’s not just about posting pretty pictures and hoping for the best; it’s about understanding your audience on a...
Video Killed the Cold Call: My Chat About LinkedIn Sales Navigator & Personalised Video
Right, so I sat down with Molly the other day, a total whizz when it comes to lead generation. We were chewing the fat about innovative ways to drum up new business on LinkedIn, and I got her to spill the beans on something she’s been killing it with: personalised...
Email’s Next Level: Personalisation Without the Privacy Panic!
So, I recently had a fascinating chat with Harriet, a data scientist deep in the weeds of machine learning, about the future of email. And let me tell you, the future isn’t just about fancy templates; it’s about truly understanding each recipient without...










