X Marks the Spot: Loyalty Rewarded!

X Marks the Spot: Loyalty Rewarded!

Right, so picture this: I’m sitting down with Sebastian, a whizz-kid when it comes to customer loyalty and all things X (formerly Twitter, naturally!). We’re chewing the fat about how businesses can actually use X to, you know, make money and build lasting...
Predicting the Future, One Segment at a Time

Predicting the Future, One Segment at a Time

So, I was grabbing a coffee with Faith the other day, and we got talking about predictive analytics. Faith’s deep into market research, and I’m always looking for ways to leverage data for better business strategy. The conversation naturally turned to...