Episode 17: Build Your Unbreakable Digital Moat
Hey friend, and welcome back to The Busy Business Owner’s Guide to Marketing. Today I want to talk about something that feels a little bit like medieval warfare… but with way better ROI. I call it building a Digital Moat. You already know the castle metaphor. Your...
Facebook Whispers: Unlocking Product Secrets with Social Listening
Right, so I’ve just had a cracking chat with Georgia, a proper whiz when it comes to all things Facebook and, specifically, how businesses can use it for more than just posting pretty pictures. We were chewing the fat about how you can actually listen to what...
Turning the Tide: How X Can Salvage a Crisis and Rebuild Your Reputation
Right, let’s talk about something nobody wants to think about, but absolutely needs to be prepared for: crisis management. And specifically, how X (formerly known as Twitter, and for brevity, that’s what I’ll call it from now on) can be a lifesaver,...
X Marks the Spot: Loyalty Rewarded!
Right, so picture this: I’m sitting down with Sebastian, a whizz-kid when it comes to customer loyalty and all things X (formerly Twitter, naturally!). We’re chewing the fat about how businesses can actually use X to, you know, make money and build lasting...










