Right, so I recently had a proper chinwag with Sarah, a marketing whiz who’s been absolutely smashing it on LinkedIn. We weren’t in some stuffy office, mind you. We grabbed a cuppa at a local cafe and just chewed the fat about her strategies for using...
Filtering for Success: Ethical AR on Facebook
Right, so I recently had a fascinating chat with Laura, a digital ethics consultant, about something close to my heart – using augmented reality (AR) filters on Facebook to boost business. Seems straightforward, right? Create a fun filter, people use it, brand...
Stop Throwing Money Away: Smarter Ads with Psychographics
Alright, let’s talk advertising. We’ve all been there – seeing ads that are totally irrelevant, making you wonder who on earth they’re targeting. It’s not just annoying, it’s a massive waste of money for the advertiser! I recently sat...
Influencer Gold: Digging for Leads on Facebook
Right, let’s talk Facebook gold! I had a cracking chat with Patrick the other day about squeezing every last drop of lead generation goodness from the platform, and honestly, it got my creative juices flowing. We specifically drilled down into Facebook...
From Insight to Action: My LinkedIn Newsletter Journey for Long-Term Engagement
Right, let’s talk LinkedIn Newsletters. I’ve been experimenting with them for a while now, specifically focusing on how to turn industry insights into actionable advice. It’s more than just regurgitating news; it’s about offering real value to my...









