Loyalty Unleashed: Values, Beliefs, and Your Brand

Loyalty Unleashed: Values, Beliefs, and Your Brand

Right, let’s have a proper chat about something that’s been buzzing in my head – how understanding our audience’s values actually supercharges brand loyalty. I was just bouncing ideas off Kai the other day, and it sparked some interesting thoughts,...
LinkedIn Gold: Digging Deep with Data

LinkedIn Gold: Digging Deep with Data

Right, let me tell you about my chat with Isabel the other day – it really got me thinking about how we’re really using LinkedIn, or rather, how we should be. We were grabbing a coffee, and the conversation drifted, as it always does, to the black hole of social...
Cracking the Local Code: Facebook & Geotargeting

Cracking the Local Code: Facebook & Geotargeting

So, I was chatting with Edward the other day – he runs a brilliant little bakery, ‘Edward’s Eats,’ right here in town. We got talking about his struggles with attracting new customers, and it quickly became clear he wasn’t fully leveraging the...
X Marks the Spot: PR Gold on Social!

X Marks the Spot: PR Gold on Social!

Right, let’s dive into something really juicy: how to use X (that little bird app we all know and love) for truly killer public relations and media outreach. I recently had a brilliant chat with Phoebe, a PR guru, who’s been weaving magic with X to build...